Cross-Cultural Communication

   Welcome to North America - United States

 


Acceptable Public Behavior

  • Compliments are exchanged frequently and are popular conversation starters.
  • Generally, Americans like to laugh and enjoy being with people who have a sense of humor.  Jokes are usually welcome, but be careful.  In all situations, ethnic and religious humor should be avoided.  Self-deprecating humor, however, usually goes over well.
  • Sports are very popular in the US…baseball, football (not to be confused with soccer), and basketball.
  • Golf is also a popular sport, especially among businesspeople.  It is often a venue for business discussions and deals, so be prepared to play golf and talk business at the same time.
  • Americans often ask, “What do you do?” (that is, “Tell me about your job and employer”) to start a conversation.  This kind of question is not considered presumptuous, but rather is a way to show interest in the individual by showing interest in his or her job.

Business Attire

  • Business suit and tie are appropriate in all major cities.  Wear dark colored business suits in classic colors of gray and navy.  For an important formal meeting, choose a white dress shirt, for less formal a light blue shirt will still give you a conservative appearance.
  • Women should wear a suit or dress with jacket in major cities.  Wearing classic clothing and classic colors of navy, gray, ivory, and white will ensure you give a confident and conservative appearance.
  • Rural areas and areas with extremely warm summers have more informal wardrobe requirements.
  • Women may wear a business dress, or skirt and blouse, in rural areas.
  • Men may conduct business without wearing a jacket and/or tie in rural areas.
  • The formality of a meeting, even in rural areas, may dictate a sports jacket and tie for men.  The same formality will require a woman to wear a dress, possibly with a jacket.
  • Casual clothing is appropriate when not attending a work related meeting/dinner.  Building a casual wardrobe using classic lines and colors will give you a look that is stylish and professional even when you are relaxing.
  • Clothing, whether formal or casual, should be clean and neat in appearance.
  • Men may generally wear jeans or khaki pants with a shirt for casual attire.
  • Women may wear comfortably fitting slacks with a casual shirt.  Wearing jeans or shorts, even in a casual setting, may be inappropriate for the city.  It is better to err on the conservative side if you are not sure.
  • For a first meeting, you cannot go wrong if you dress conservatively.  Afterwards, you may want to follow the example of your American counterparts.
  • In U.S. business culture, dress tends to vary.  In some parts of the country--the east in particular--most people wear business suits.  In other areas, such as the west coast, a more relaxed approach to dressing is the norm in many workplaces.  Executives in most regions of the country, however, usually dress quite formally.
  • Business suits or dresses are often the standard attire for women.  Pantsuits, in classic styles, are also acceptable.  Accessorizing, which adds flair to even very simple outfits, is also practiced here.
  • When not working, feel free to dress casually.  In their leisure hours, you will notice that Americans wear a wide range of casual items, such as running shoes, t-shirts, jeans, shorts, baseball caps, etc.

Conversations and Networking

  • The US was founded on the work ethic that good, honest, hard work is rewarded.  Because of this work ethic, time is money and punctuality is highly regarded, so a cellular phone can save the day when automobile traffic in a major city causes unexpected delays.
  • An invitation for a meal or modest gift is usually acceptable.
  • If you are someplace with a line, go to the end and wait your turn.
  • Do not use or chew on a toothpick in public.

Meetings, Presentations, and Negotiation Tactics

  • Offer a firm handshake, lasting 3-5 seconds, upon greeting and leaving.  Maintain good eye contact during your handshake.  If you are meeting several people at once, maintain eye contact with the person you are shaking hands with, until you are moving on the next person.
  • Good eye contact during business and social conversations shows interest, sincerity and confidence.
  • Good friends may briefly embrace, although the larger the city, usually the more formal the behavior.
  • Business cards are generally exchanged during introductions.  However, they may be exchanged when one party is leaving.
  • A smile is a sign of friendliness, and in rural areas you may be greeted with a “hello” rather than a handshake.

Dinner Etiquette

  • Business conversation may take place during meals. However, many times you will find more social conversation taking place during the actual meal.
  • Business meetings may be arranged as breakfast meetings, luncheon meetings, or dinner meetings depending on time schedules and necessity.  Generally a dinner, even though for business purposes, is treated as a social meal and a time to build rapport.
  • Taking someone out for a meal or other entertainment is a popular gift.
  • Ask permission to smoke before lighting a cigarette or cigar.  Due to health concerns, you may or may not be given permission.
  • Many public places and private homes do not allow smoking.  In some areas laws have been passed to prevent smoking in public places.

Other

Almost all business is conducted in English in the US

  • Spanish is another common language due to the US proximity to Mexico and Central America, however, English will still be used almost 100% for business deals.
  • Because many Americans speak only one language, they may not be sensitive to the difficulties of other individuals trying to speak English.  They may speak fast or very loudly (as if this will help you understand them better)
  • American business language is also very idiomatic…they may adopt sports terms in their business speech without being aware that they are using these idioms because they seem so natural.
  • If language becomes a barrier, ask for clarification and seek understanding.  If you are not totally comfortable speaking and doing business in English, hire a translator.

Avoid:

  • Until you know a person very well…discussing religion, politics or other controversial subjects (abortion, racism, sexism)
  • Refrain from asking women if they are married.  If a woman volunteers this information, however, you may ask a few polite questions about her husband and/or children.
  • Ethnic or religious jokes.

Good Topics of Conversation:

  • A person’s job/work-related matters
  • Sports
  • Travel
  • Food
  • Music
  • Movies
  • Books

First Name or Title?

  • The order of names is first name, middle name, and last name.
  • When you first meet someone, use a title and their last name until you are told to do otherwise.  Most Americans will insist you use their first name as a way for them to have a more casual business style.
  • Use titles such as “Dr.”, “Ms.”, “Miss”, “Mrs.”, or “Mr.”, followed by the last name.
  • It is important to understand the office hierarchy and know the rank and titles or all members of the organization.
  • The names of businesspeople reflect America’s diversity.  If you meet someone with a name that is difficult to pronounce or otherwise unfamiliar to you, do not be afraid to ask how to pronounce his or her name.
  • Ensure that you U.S. acquaintances know what you prefer to be called.
  • The letters “Jr.” after a man’s name signify that he was named after his father.
  • The Roman numeral III or IV after a man’s name indicates a third or fourth generation scion, with the same name as his predecessors.

Gift Giving

  • Presenting a gift is a thoughtful gesture, but is not expected.
  • Business gifts are often presented after the deal is closed.  In most situations, gifts are usually unwrapped immediately and shown to all assembled.
  • In many cases, the best gifts are those that come from your country.
  • You may not receive a gift in return right away.
  • Gift giving is sometimes discouraged or limited by many US companies.  A gracious written note is always appropriate and acceptable.
  • If you do give a gift, it should not appear to be a bribe.
  • During the Holiday season (late November through the first week of January), gifts are exchanged.  Wine or liquor are often items exchanged in the office.  While Christmas is the dominant celebration, and is widely commercialized during this period, people may be celebrating many other holidays during this period (Hanukkah, Kwanzaa).
  • When you visit a home, it is not necessary to take a gift, although it is always appreciated.  Flowers, a potted plant, or a bottle of wine are good gift choices.
  • If you stay in a U.S. home for a few days, a gift is appropriate.  You may also write a thank-you note.

Source

A summary of this information can be found at Executive Planet.
For more information go to:
http://www.executiveplanet.com