Candy Survey
The purpose
of this survey is to determine the market for an imported candy in the
1. Approximately how many servings of candy do you purchase per week?
_____ 0
_____ 1-3
_____ 4-6
_____ 7-9
_____ More than 9
2. Where are you most likely to purchase candy? Mark one.
_____Grocery Store
_____Stores like Wal-Mart, K-mart, etc.
_____Vending Machine
_____Convenient Stores and/or Gas Stations
_____Club Store
_____ High-end, name brand candy store
_____Other (describe)___________
3. Approximately how many servings of candy do you eat per week?
_____ 0
_____ 1-3
_____ 4-6
_____ 7-9
_____ More than 9
4. Why do you purchase candy? (Please mark all that apply)
_____Personal Consumption
_____Children
_____Holidays (i.e.
Halloween, Easter, Christmas, Valentines Day, etc.)
_____Gifts
_____Hungry/Filling
_____Taste
_____Parties
_____Snack
_____Other
5. Which type of candy do you prefer? Rank the following in order of preference.
1= Like the Least 5 = Like the Most.
_____Hard
_____Soft
_____Chewy
_____Crunchy
6. What type of candy do you either purchase or consume? (Please mark all that apply)
_____Candy Bars
_____Candy Canes
_____Candy Corn
_____Chocolate
_____Cotton Candy
_____Gum
_____Gummi Candy
_____Jelly Beans
_____Licorice
_____Lolli Pops
_____Mints
_____Taffy
_____Other (Please
Specify)_________________________
7. Please rank the following factors 1-6 in the order of importance when choosing to purchase candy (with 1. being the factor that influences your candy purchase the most).
____ Candy Packaging/Wrapper
____ Texture of the candy
____ Smell of the candy
____ Price of the candy
____ Taste of the candy
____ Color of the candy
8. Have you ever tried candy made in another country? 1. Yes 2. No
9. Please rate the following factors on the level of importance when choosing to purchase candy.
1= not important
5 = Very Important
Brand 1 2 3 4 5
Taste 1 2 3 4 5
Cost 1 2 3 4 5
Ingredients 1 2 3 4 5
Type of Candy 1 2 3 4 5
Manufacturer 1 2 3 4 5
Time of Year 1 2 3 4 5
Texture 1 2 3 4 5
Color of Candy 1 2 3 4 5
Packaging 1 2 3 4 5
Smell 1 2 3 4 5
Price 1 2 3 4 5
10. Do you prefer candy with fruit flavors? 1. Yes 2. No 3. No Opinion
11. Would you purchase candy with a different texture and taste than traditional candy?
1. Yes 2. No 3. Don’t Know
12. Do you monitor the amount of calories you consume on a daily basis?
1. Yes 2. No
_____________________________________________________________________
13. How old are you?
_____Under 18 _____18-34 _____35-54 _____55+
14. Gender
_____Male _____Female
15. Which of the following best describes your ethnicity?
_____Caucasian
_____African
_____Asian / Pacific Islander
_____Hispanic / Latino
_____Other
16. What type of community do you live in?
___Urban ___Suburban ___Rural Community ___Rural ___Other______________
17. How many people live at your residence? _______
18. How many of these are children? _______
19. What is your annual household income?
_____$0 - $20,000
_____$20,001 - $40,000
_____$40,001 - $60.000
_____$60.001 - $80,000
_____$80,001 - $100,000
_____$100,001 - $125,000
_____Greater than $125,000
20. What is the highest level of education you have completed?
_____ Associates’ Degree
_____ Bachelor’s Degree
_____ Master’s Degree
_____ PhD (including MD,
DO, PharmD, etc.)
Face-to-face interview
Example Commentary: “Hello, would you like to sample a new brand of candy? If so, please choose one or two candies, and if we could have just a few minutes of your time, we would greatly appreciate your responses to a few simple questions.”
Surveys pre-printed with a code for each type of candy the person could sample, with spaces for the administrator to mark other information:
1. Approximately how many servings of candy do you purchase per week?
_____ 0
_____ 1-3
_____ 4-6
_____ 7-9
_____ More than 9
2. Where are you most likely to purchase candy? Mark one.
_____Grocery Store
_____Stores like Wal-Mart, K-mart, etc.
_____Vending Machine
_____Convenient Stores and/or Gas Stations
_____Club Store
_____ High-end,
name brand candy store
_____Other (describe)___________
3. Have you ever tried candy made in another country?
______Yes _______No
The following
questions are to be asked for each of the following:
1. Flecky Cow Milk Candy
2.
3. Shrimp Candy
4. Gummi Candy
1. Please try the enclosed pieces of candy. Please rank your level of enjoyment for each type of candy on the following scale:
A. B. C. D.
I hate it! Tolerable Enjoyable I love it!
Never try again Eat
if had to. Willing to try again. Give me more!!
2. Please explain in the space provided why you do or do not like this candy.
3. Would you eat this candy again?
1. Yes 2. No
4. Would you recommend this candy to a friend or family?
1. Yes 2. No
5. Do you actively seek out new treats/snacks you have never tried before?
1. Yes 2. No
6. How likely is it that you will purchase
this candy if it was readily available in the
1. I would not purchase the candy
2. I might purchase the candy
3. I would probably purchase the candy
4. I would certainly purchase the candy
7. We are planning to market this product in several test markets in 6 oz. Bags, approximately 12 to 14 pieces. What price would you be willing to pay for this product?
1. $0.00 - $.50 2.$.51 - $1.00 3. $1.01 - $1.50 4. $1.51 - $2.00 5. $2.01 +
8. How appealing is the package?
____Very Unappealing
____Unappealing
____Appealing
____Very Appealing
9. Does the package entice you to buy/try the candy?
____Yes
____No
10. After review of the packaging, are you able to determine
the flavor of the candy?
____Yes
____No
11. Would you recommend this candy to a friend?
____Yes
____No
Repeat for other candy
types.
12. Would you be
willing to purchase any of these Chinese Candies if they were available in the
1. Yes 2. No
13. If you answered “Yes” to the previous question, which one(s) would you purchase? (Mark all that apply)
______ Flecky Cow
______
______ Shrimp Candy
_____ Gummi Candy
14. Please rate your level of enjoyment for each type of candy on the following scale
A B C D
I hate it! Tolerable Enjoyable love it!
Never try again Eat if I had to lling to try again Give me more!!
______ Flecky Cow
______
______ Shrimp Candy
______ Gummi Candy
15. Do you allow your children to eat candy? If no, would you allow your children to eat sugar-free
candy?
______Yes _______No
16. Your age?
_____Under 18 _____18-34 _____35-54 _____55+
17. Gender
_____Male _____Female
18. Which of the following best describes your ethnicity?
_____Caucasian
_____African
_____Asian / Pacific Islander
_____Hispanic / Latino
_____Other
19. What type of community do you live in?
___Urban ___Suburban ___Rural Community ___Rural ___Other______________
20. How many people live at your residence? _______
21. How many of these are children? _______
23. What is your annual household income?
_____$0 - $20,000
_____$20,001 - $40,000
_____$40,001 - $60.000
_____$60.001 - $80,000
_____$80,001 - $100,000
_____$100,001 - $125,000
_____Greater than $125,000
24. What is the highest level of education you have completed?
_____ Associates’ Degree
_____ Bachelor’s Degree
_____ Master’s Degree
_____ PhD (including MD, DO, PharmD, etc.)