So far we have looked at only counts or
frequencies, or at the mean of a single sample. These types of statistics are
useful, but limited in what they can tell us.
For example, suppose that a client believes that income is an important
variable in determining who will buy her product. She has two segments,
she believes that each sample has the same average income. A sample of both segments is taken and
segment one is found to have an average income of $50,000,
the second segment has an average income of $52,400. Does she really have one segment?
The null hypothesis here is that there is no differences between group means: H0 = (M1-M2)
= 0
Essentially the value of a t-test is simply
the number of standard errors a sample mean is away from the hypothesized mean.
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Where SE is the
sampling error, or the standard deviation of a distribution of the differences
between means:
Since the standard deviation of the
population is not known, it has to be estimated by the sample itself, hence the
need for a t-test. Each t-test has a
degree of freedom, it is simply (n1 + n2 –2).
What to do:
Analyze
Compare means
Independent Samples T
Test
[put “form”
into Group Variables: 1 is front, 2 is back]
[put “trust” “teach” and “gpa” into
Test Variables(s)]