With an undergraduate degree in communication, Cyphert began a career in public relations and advertising, moving on to an M.A. in Rhetoric at the University of California, specializing in corporate advocacy and taking a position in retail operations with Montgomery Ward. After fifteen years of management, consulting, and training experience, she resumed an academic career with a PhD taken in the highly-regarded Speech Communication program at Penn State. Specializing in cross-cultural rhetorical theory, Cyphert's research focuses primarily on variations in decision-making norms across socio-economic levels. Current projects include the definition and development of communication competence in business organizations and the contrasting rhetorical norms that affect rural economic development efforts.
Cyphert has taught courses in organizational management, business communication, communication management and coordinates the Capstone Experience in the MBA program. She frequently offers short courses to business clients through UNI's Executive Development Center.
Cyphert is a member of the National Communication
Association and the American
Communication Association and serves on the Board of directors of the Association
for Business Communication. Cyphert's publications include articles in The Quarterly Journal of
Speech, Text and Performance Quarterly, The American
Communication Journal, The Journal of Business Communication , and The Western Journal of
Communication,
as well as ERIC documents, instructional supplements for South-Western
College Publishing, and various business magazines. She has presented
more than thirty papers at regional and national conventions as well as
programs for media and community audiences, and chapters in such works as Who Says?: Working-Class Rhetoric, Class Consciousness, and Community and Included in Communication: Learning Climates that Cultivate Racial and Ethnic Diversity.