At UNIBusiness we intend to produce leaders. Our students share the same expectation for themselves. We can assure that success only if our students join us in practicing the core values that have guided UNIBusiness to this point. We must set demanding standards, and all of us, students, faculty and staff must work very hard to achieve our academic mission while maintaining a strong sense of personal and professional responsibility. But why would our students want to work as hard as we expect? Of course, they need to learn, but other motivations can inspire them:
In our experience at UNIBusiness, students want to be the same good, hard working, high achieving people they saw around them while growing up. They want to be what so many of our graduates have become. They may need to be pushed a bit. They may need some time to recognize what matters most and to understand how they can have a great time at UNI and still be highly productive students. We believe our students will commit themselves to hard work and high standards simply because they want to do what they know to be right.
Pride of Performance
We all want our family and friends to be proud of us. We often dream, perhaps foolishly, of fame and fortune. But most importantly, we want to be proud of ourselves. At UNIBusiness we believe our students will embrace our hard work and high standards expectations because they want the lifelong satisfaction of having done their best and accomplished a great deal at a demanding business school with a reputation for excellence.
Thousands of UNIBusiness graduates have distinguished themselves in their professions; many are leaders in their communities and beyond and most enjoy meaningful, comfortable lives. They often tell us their education at UNIBusiness was vital to their success. We pushed them, and they wisely responded. They worked harder than they might have preferred, but they realized the demands that we imposed were the surest route to the career distinction and personal excellence they wanted in their lives. Hard work and high standards; those are our comparative advantages. Students who embrace our old-fashioned values are very likely to find great success when they leave us.