Academic Excellence | Majors & More
Marketing
Ever wonder how some companies connect so successfully with consumers? Marketing majors learn strategic methods for selling goods and services. The Marketing major also offers specialized knowledge in a series of emphases, including Advertising, Distribution & Logistics, Sales and Marketing Management
After graduation, students pursue careers in advertising, media management, retailing, not-for-profit organizations and corporate marketing departments.
Marketing Major Requirements
Marketing Minor Requirements - Non-Business Majors
Marketing Research and Consulting Certificate
Plan of Study Templates
Department of Marketing
Strategic Marketing Services
Program Enhancements for the Marketing Major
International Business Minor
Entrepreneurship Certificate
Student Organizations
American Advertising Federation
American Marketing Association
International Club of Business Students
Mu Kappa Tau
Pi Sigma Epsilon -- Sales and Marketing
UNI Entrepreneurs an Affiliate of CEO and SIFE
Marketing Emphasis Areas
Advertising
The Advertising emphasis is for students who are interested, for example, in the dynamics of the contemporary digital & social media world or pay-per-click web site development to drive traffic. Advertising also appeals to those who have a creative talent for copywriting or, have a flair for advertising layout.. Others might study advertising in order to become a media buyer, develop advertising plans, or to pursue the strategic side of the world of advertising and promotion.
Distribution & Logistics
The Distribution and Logistics emphasis is for students who seek a career in the ever-expanding process of efficiently moving goods and services across America and around the world.
Sales
The Sales emphasis is for students who would like to pursue business-to-business professional selling, first as an entry-level corporate sales representative and later, after promotion, as a sales manager.
Marketing Management
The Marketing Management emphasis is for students who foresee a career path taking them into entrepreneurial positions as a sole proprietor, or pursuing leadership opportunities such as a middle manager, product manager, brand manager, or pricing manager.
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