Marketing Department Image Marketing Department: Recent Publications

The list below includes the most recent five years of publications (journals, books, textbooks, conference proceedings, and peer-reviewed paper presentations) from current Marketing faculty.


Bunker, Matthew

Clayson, Dennis

Iyer, Karthik

Rajendran, Raj

Rawwas, Mohammed

Schrage, Christine

Departments & Faculty | Departments

Marketing Department Image

Marketing Department: Recent Publications

The list below includes the most recent five years of publications (journals, books, textbooks, conference proceedings, and peer-reviewed paper presentations) from current Marketing faculty.


Bunker, Matthew

Clayson, Dennis

Iyer, Karthik

Rajendran, Raj

Rawwas, Mohammed

Schrage, Christine
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Maintained by UNIBusiness webmaster
Copyright ©2013 by University of Northern Iowa College of Business Administration

Departments & Faculty | Departments

Marketing Department Image

Marketing Department: Recent Publications

The list below includes the most recent five years of publications (journals, books, textbooks, conference proceedings, and peer-reviewed paper presentations) from current Marketing faculty.


Bunker, Matthew
Bunker, M.P. (2013). In Leyland Pitt and Costas Katsikeas (Ed.). Customer-to-Customer Interaction, Sense of Community and Their Effect on Individual Components of Service Quality Academy of Marketing Science Conference. Monterey, CA: Academy of Marketing Science.
Bunker, M.P. (2014). The Essential Role of Sense of Community in a High Customer-to-Customer Interaction Service Setting. The Journal of Marketing Development and Competitiveness, 8 (3), 95-106.
Bunker, M.P., Rajendran, K.N., & Corbin, S.B. (2013). The Antecedents of Satisfaction for Facebook 'Likers' and Their Influence on Word-of-Mouth. Marketing Management Journal, 23 (2), 21-34.
Bunker, M.P., Rajendran, K.N., Corbin, S.B., Pearce, C. (2013). Understanding Likers on Facebook: Differences Between Customer and Non-Customer Situations. International Journal of Business Information Systems, 12 (2), 163-176.
Bunker, M.P., Rawwas, M., Bartholomew, D. E. (2016). "Listening to the Consumer's Voice in Website Analytics". International Journal of Business Information Systems, 23 (1), 116-130.

Clayson, Dennis
Clayson, D. (2016). In DeLong, D., & Lindgren L. (Ed.). Walking the Talk: Customer-Centric Marketing (pp. 61-62). Marketing Management Association . Providence, RI: .
Clayson, D. E. (2013). The Student as Customer: Marketing Gone Bad (pp. Abstract). AMA Winter Conference. Las Vegas: AMA.
Clayson, D. E. (2013). In McCabe, D., & Black, G. (Ed.). Students' Personality and the Evaluation of Teaching (pp. Abstract). Marketing Educators' Assocation. Portland, OR: .
Clayson, D. E. (2013). Initial Impressions and the Student Evaluation of Teaching. Journal of Education for Business, 88 (1), 26-35.
Clayson, D. E. (2013). What Does RateMyProfessors.com Actually Rate?. Assessment & Evaluation in Higher Education, 39 (3), 1-21.
Clayson, D. E. (2014). In Black, G, & Eaton, J. (Ed.). The Consequences of Sampling Level Error in Educational Research (pp. Abst). Marketing Educators' Association. San Jose: Marketing Educators' Association.
Clayson, Dennis E. (2015). In Lindgren I, Smith B., & DeLong,m D. (Ed.). The Art and Science of Marketing Education (pp. 34-35). Marketing Management Association. San Juan: MEA.

Iyer, Karthik
Dale Cyphert, Elena Dodge, Corrine Holke-Farnam, Katie Hillyer, Karthik Iyer, Eric Lee, Sarah Rosol (2016). In ABC (Ed.). Defining Employer Expectations: Communication Activities, Behaviors, and Events in the 21st Century Business Environment Association for Business Communication. Albuquerque: Association for Business Communication.
Iyer, Karthik (2014). Operational Performance Impact of Downstream Collaboration and Resource Specificity: The Moderating Role of Technology Context. Journal of Business and Industrial Marketing, 29 (5), 387-399.
Iyer, Karthik N.S, & Ngo, Huyen (2013). In Academy of Marketing Science (Ed.). Achieving Triple Bottom-Line performance in Sustainable Supply Chains: Explicating the Role of Capabilities Academy of Marketing Science (AMS). Monterrey, California: AMS.
Iyer, Karthik N.S., Dutt, Gopal (2015). In Academy of Marketing Science (Ed.). The Impact Of Product Disposal Strategies On Triple Bottom-Line Performance In Supply Chains: The Role Of Relational Resources Academy of Marketing Science. Denver, Co.: AMS.
Srivastava, P., Srinivasan, M., Iyer, Karthik N.S., (2015). Relational Resource Antecedents and Operational Outcome of Supply Chain Collaboration: The Role of Environmental Turbulence. Transportation Journal, 54 (2), 240-274.
Srivastava, P; Iyer, Karthik, Rawwas, Mohammed (2014). In ACME (Ed.). Capabilities, Collaboration, and Supply Chain Performance Association of Collegiate Marketing Educators (ACME). Dallas: ACME.
Srivastava, Prashant; Srinivasan Swaminathan; Karthik Iyer (2016). In Academy of Marketing Science (Ed.). Organizational Learning and NPD Performance in Turbulent Environments Academy of Marketing Science. Orlando, Fl: AMS/Springer.

Rajendran, Raj
Bunker, M., Rajendran, K. N., Corbin, S., & Pierce, C. (2013). Understanding Likers on Facebook: Differences Between Customer and Non-Customer Situations. International Journal of Business Information Systems, 12 (2), 163-176.
Matthew P Bunker, Rajendran, K N, & Corbin, Steven J, (2013). The Antecedents of Satisfaction for Facebook 'Likers' and Their Influence on Word-of-Mouth. Marketing Management Journal, 23 (2), 21-34.

Rawwas, Mohammed
Amal Abdelhadi, Carley Foster, Paul Whysall, and Mohammed Rawwas (2014). Attitudes towards Shoplifting: A Preliminary Cross-cultural Study of Consumers. Management Studies, 2 (6), 373-380.
Iyer, Karthik, Prashant Srivastava and Mohammed Y.A. Rawwas (2014). Aligning Supply Chain Relational Capabilities with Market Environment: Implications for Operational Performance. Journal of Marketing Theory and Practice, 22 (1), 53-72.
Javed, Basharat, Sajid Bashir, Mohammed Y.A. Rawwas, and Surendra Arjoon (2017). Islamic Work Ethic, Innovative Work Behaviour, and Adaptive Performance: The Mediating Mechanism and an Interacting Effect. Current Issues in Tourism, 20 (6), 647-663.
Mohammed Rawwas (2017). Marketing Digital Analytics. In Hunt (Ed.), Marketing Foundations (pp. 116-150).. Chicago: McGraw Hill.
Mohammed Rawwas (Oct 2014). Using Power Sources in Managing Marketing Channels. Presented at The Academic Forum . Chaska, Minnesota: Center for Scholastic Inquiry.
P. Srivastava, K. Iyer, and Mohammed Rawwas (2014). In Qiang Fei (Ed.). Capabilities, Collaboration and Supply Chain Performance (pp. 69-74). Association of Collegiate Marketing Educators. Dallas: Collegiate Marketing Educators.
Prashant Srivastava, Karthik N.S. Iyer, Mohammed Y.A. Rawwas (Mar 2014). Capabilities, Collaboration, and Supply Chain Performance,. Presented at Association of Collegiate Marketing Educators, . Dallas, Texas: Association of Collegiate Marketing Educators,.
Rawwas, Mohammed Y.A. (2016). In AlSaway (Ed.). The Moderating Role of Religious Work Ethic on the Perception of Politics and Job Satisfaction, Turnover Intention, and Negligent Behavior, International Conference on (pp. 160). Industry, Engineering, and Management Systems, (March. Cocoa Beach: Industry, Engineering, and Management Systems, (March.
Rawwas, Mohammed Y.A. (Mar 2016). The Moderating Role of Religious Work Ethic on the Perception of Politics and Job Satisfaction, Turnover Intention, and Negligent Behavior, International , (March. Presented at Conference on Industry, Engineering, and Management Systems. Cocoa Beach, Florida: Conference on Industry, Engineering, and Management Systems.

Schrage, Christine
Schrage, Chris (2013). Operations Stimulus Case-International Medical Corps. Denver, CO: Denver Transportation Group.
Schrage, Chris (2014). Child of Panama: Meet my friend Luis. Waterloo, IA: Bahar Publishing.
Schrage, Chris (2014). KMD Stores -case study in cold chain operations. Denver, CO: Denver Transportation Group.
Schrage, Chris (2014). NASBITE International competition case "Essex Export Expansion". Use for international competition in fall 2014, .

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