Marketing majors can choose from four different areas of concentration.

Advertising & Digital Media

An elective of the Advertising & Digital Media emphasis is geared towards development of an ad campaign to enter into a national competition.

Advertising & Digital Media as a Major

 

Marketing Management

Marketing Management is the strategic area of marketing. Perfect for analytical thinkers interested in the logistical challenges of a product.

Marketing Management as a Major

 

Sales Management

Improve your Sales Management expertise with online sales roleplay activities implemented into the classes.

Sales Management as a Major

 

Global Marketing

An internship abroad is built into the global marketing curriculum! UNIBusiness helps you cover the costs of traveling abroad with our many We Pay and Fly Free opportunities. 

Global Marketing as a Major

Latest News & Views


UNI Student Entrepreneur
UNI strengthens commitment to entrepreneurship with department of marketing name change

The University of Northern Iowa announced a change to the name of its marketing department to reflect long-held entrepreneurial values that in recent years have surged in popularity for current and prospective students. The new name, the Department of Marketing and Entrepreneurship, was approved by the Board of Regents at a June 4 meeting and both reflects and legitimizes the department's commitment to teaching the mindset, values and strategies of entrepreneurs.

1 week 2 days ago
UNI Entrepreneur Rob Sales
UNI student spreads joy one doughnut at a time

Robert Sales arrived at UNI knowing he wanted to be an entrepreneur. The Pella native’s business instincts had been apparent since he was a first-grader who won a contract mowing vacant lots in his neighborhood. At UNI, Sales focused on the food industry, launching a food truck business and then, with help from professors and mentors, narrowed his focus to selling mini doughnuts. 

1 month 1 week ago
UNI Business alumna Becca Flynn Kettman
UNIBusiness alumna tackles sustainability issues on national scale

With a UNIBusiness education as a base, Becca Flynn Kettman (Marketing ’14) has been serving a larger purpose in her career track — working to improve and preserve our planet. Kettman is a fellow with the U.S. Environmental Protection Agency’s Office of Ground Water and Drinking Water in Cincinnati, Ohio. 

2 months 2 weeks ago
polls in zoom
Did You Know you Can Create Polls in Zoom?

If you’re prepared for each meeting with an agenda and/or classroom instruction and you’d like to take a poll, simply set one up prior to the meeting directly in Zoom. It’s easy to do and you’re able to share the results with participants during the meeting and download the results.

3 months 1 week ago
Zoom virtual backgrounds
How to Look Like a Rockstar in Zoom

Zoom has become the virtual meeting platform of choice for thousands of people due to the COVID-19 pandemic. If you’re new to Zoom, or virtual meetings in general, the idea of online meetings can be overwhelming for us who’ve never worked or taken classes from home.

3 months 1 week ago
mother on laptop with dog and child
How to Successfully Lead an Effective Team of Newly Remote Workers

COVID-19 is forcing us to make organizational adjustments that are outside of the comfort zone for some. Although it’s been reported that 43 percent of employees work remotely with some frequency, leading a team of employees from afar can feel daunting, especially if those employees are new to working from home. 

3 months 2 weeks ago