UNIBusiness | Department of Marketing and Entrepreneurship | Major | University of Northern Iowa College of Business Administration

Marketing majors can choose from four different areas of concentration.

Advertising & Digital Media

An elective of the Advertising & Digital Media emphasis is geared towards development of an ad campaign to enter into a national competition.

Advertising & Digital Media as a Major

Marketing Management

Marketing Management is the strategic area of marketing. Perfect for analytical thinkers interested in the logistical challenges of a product.

Marketing Management as a Major

Sales Management

Improve your Sales Management expertise with online sales roleplay activities implemented into the classes.

Sales Management as a Major

Global Marketing

An internship abroad is built into the global marketing curriculum! UNIBusiness helps you cover the costs of traveling abroad with our many We Pay and Fly Free opportunities.

Global Marketing as a Major

Five iOS Apps for people learning to 'adult'

The anxiety young people have about maturing in their twenties has lead to the word "adulting" becoming quite popular. It's a useful, albeit somewhat glib, catch-all term for taking care of yourself. Doing your laundry? Adulting. Scrambling an egg? Adulting. In truth, the real sign of adulthood is living a life that's within your control, and for that, there are several iOS apps to help. With these five apps, anyone can "adult" -- or at least fake it when they need to.

3 weeks 1 day ago

5 highly effective Gmail tools you should be using but probably aren't

Do you use Gmail for your business or personal email correspondence? Do you want to improve your email experience, rather than rely on Google's standard email interface? Thanks to developers within the email productivity space, there are a growing number of productivity apps available for Gmail users. Following are five powerful Gmail productivity tools to consider adding to your email routine:

3 weeks 4 days ago

UNI releases new COVID-19 dashboard

The University of Northern Iowa today begins its release of COVID-19 test results. This routinely updated aggregate data, shared in a way that protects individuals’ privacy, is available here. The dashboard will be updated each Friday and Monday. “Timely, accurate information is a powerful tool for fighting COVID-19, and we believe everyone in the community deserves to have access to it as we work together to stop this virus,” said President Mark A. Nook.

4 weeks 9 hours ago

UNI JPEC and R.J. McElroy Trust helps family business grow in reach and confidence

Supporting our nation’s heroes isn’t just a passion for Emma Slagle and her family — it’s a successful business. Called Honor and Respect, the organization sells shoes and other merchandise and donates its profits to help first responders and military veterans’ mental health.

1 month 2 days ago

university of northern iowa students in Transamerica Data and Intelligence lab

New UNI business college course mixes marketing and entrepreneurship

A new class at UNI's business college is allowing students to create a business and drive revenue. Called Marketing Strategy in Practice, the course integrates education with practice and strengthens the department's marketing and entrepreneurship focus.

1 month 1 week ago

UNI MBA students present at capstone conference in 2017

UNI's MBA program seeking potential clients

University of Northern Iowa MBA program is seeking clients for student capstone experience. This course is the comprehensive application of the MBA curriculum in a strategic context.

2 months 1 hour ago

UNI Business

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