His area of research interests include service failure and recovery, consumer powerlessness, consumer grudge-holding, forgiveness, internet marketing, and customer satisfaction. He has published in the Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Journal of Services Marketing, International Journal of Consumer Studies, International Journal of Business Information Systems, Marketing Management Journal, Journal of Consumer Behaviour, and The Journal of Marketing Development and Competitiveness.
Measurement, Psychometrics, Marketing Education
Supply Chain Collaboration/Capabilities, Supply Chain IT, Sustainability in Supply Chains, Strategic Alliances, Organizational Learning
|K.N. (Raj) Rajendran||
Exploring the structure and meaning of reference price, and its role in brand choice. Understanding consumer price and value perceptions. International dimensions of perceived quality and ad use. Consumer behavior and social media. Learning assurance in education and its uses using the Kano Model to classify attributes.
His areas of research include consumer and business ethics, cross-cultural studies, and distribution channel analysis. He has published across these areas about forty manuscripts in refereed journals including works in Journal of Business Research, Industrial Marketing Management, Journal of Marketing Education, International Marketing Review, Journal of Business Ethics, Marketing Educational Review, Journal of Marketing Theory and Practice, Journal of Customer Behaviour, International Business Review, Journal of Asian Business, Business Ethics: A European Review, Journal of Education for Business, Journal of Marketing Channels, Journal of Professional Services Marketing, Journal of Consumer Marketing, Journal of Business Strategies, European Journal of Marketing, Journal of Direct Marketing, Journal of Promotion Management, Health Marketing Quarterly, Journal of Hospital Marketing, and a book chapter in Marketing and Entrepreneurship: Conceptual Foundations and Research Opportunities, New York: Greenfield Press. His contributions have also appeared in Pharmaceutical Marketing: Strategy and Cases. His research has been cited by many scholar publications.
International management and marketing; Entrepreneurship and Micro-credit operations in underdeveloped countries, trade.
Digital video analytics; Marketing automation; Social and mobile marketing.
Social Media Marketing, Attitude and Persuasion, Gamification
Latest News & Views
Despite possessing one of the most common names in the English language, Jacob Smith (Marketing '19) rejects the idea of being generic.
Over the next 10 years, Forrester Research estimates that AI will take over up to 16% of jobs in the United States. Being analytically-literate will soon be an integral skill set, if it hasn’t already.
Four UNIBusiness alumni, faculty and staff were honored on the Waterloo-Cedar Falls Courier’s annual 20 Under 40 list, which nam
Monday, December 9, 2019
Curris Business Building #109 John Deere Auditorium
China has become increasingly assertive in forcing companies wishing to do business in China to conform to Chinese governmental demands. What if U.S. companies stopped pandering to China?
Bob Inglis, a former U.S. congressman from South Carolina, has a friend in the recycling business.
The two weeks before Oct. 4 were a sprint for the UNIBusiness American Marketing Association (AMA) Marketing Strategy team.