Name Research Interests
Matthew Bunker

His area of research interests include service failure and recovery, consumer powerlessness, consumer grudge-holding, forgiveness, internet marketing, and customer satisfaction. He has published in the Journal of Consumer Satisfaction, Dissatisfaction, and Complaining BehaviorJournal of Services Marketing, International Journal of Consumer Studies, International Journal of Business Information Systems, Marketing Management JournalJournal of Consumer Behaviour, and The Journal of Marketing Development and Competitiveness.

Dale Cyphert

Specializing in cross-cultural rhetorical theory, Cyphert's research focuses primarily on variations in decision-making norms across cultures and socio-economic levels. Current projects include the definition and development of communication competence in business organizations, methods of improving team communication behaviors, and the intersection of rhetorical theory and complexity science.

Karthik Iyer

Supply Chain Collaboration/Capabilities, Supply Chain IT, Sustainability in Supply Chains, Strategic Alliances, Organizational Learning

K.N. (Raj) Rajendran

Exploring the structure and meaning of reference price, and its role in brand choice. Understanding consumer price and value perceptions. International dimensions of perceived quality and ad use. Consumer behavior and social media. Learning assurance in education and its uses using the Kano Model to classify attributes.

Mohammed Rawwas

His areas of research include consumer and business ethics, cross-cultural studies, and distribution channel analysis. He has published across these areas about forty manuscripts in refereed journals including works in Journal of Business Research, Industrial Marketing Management, Journal of Marketing Education, International Marketing Review, Journal of Business Ethics, Marketing Educational Review, Journal of Marketing Theory and Practice, Journal of Customer Behaviour, International Business Review, Journal of Asian Business, Business Ethics: A European Review, Journal of Education for Business, Journal of Marketing Channels, Journal of Professional Services Marketing, Journal of Consumer Marketing, Journal of Business Strategies, European Journal of Marketing, Journal of Direct Marketing, Journal of Promotion Management, Health Marketing Quarterly, Journal of Hospital Marketing, and a book chapter in Marketing and Entrepreneurship: Conceptual Foundations and Research Opportunities, New York: Greenfield Press. His contributions have also appeared in Pharmaceutical Marketing: Strategy and Cases. His research has been cited by many scholar publications.

Christine Schrage

International management and marketing; Entrepreneurship and Micro-credit operations in underdeveloped countries, trade.

Matthew Wilson

Digital video analytics; Marketing automation; Social and mobile marketing.

Gunwoo Yoon

Social Media Marketing, Attitude and Persuasion, Gamification

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entrepreneur students at the university of northern iowa
The complete guide to choosing a college major

College is an exciting time in your life, but don’t spend all four years merely enjoying it – you should take advantage of this time to determine exactly what you want to do with your life. This article will help you decide how to choose your college major that fits your long-term goals.

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UNI releases new COVID-19 dashboard

The University of Northern Iowa today begins its release of COVID-19 test results. This routinely updated aggregate data, shared in a way that protects individuals’ privacy, is available here. The dashboard will be updated each Friday and Monday. “Timely, accurate information is a powerful tool for fighting COVID-19, and we believe everyone in the community deserves to have access to it as we work together to stop this virus,” said President Mark A. Nook.

1 month 4 weeks ago
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New UNI business college course mixes marketing and entrepreneurship

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UNI's MBA program seeking potential clients

University of Northern Iowa MBA program is seeking clients for student capstone experience. This course is the comprehensive application of the MBA curriculum in a strategic context.

3 months 19 hours ago