His area of research interests include service failure and recovery, consumer powerlessness, consumer grudge-holding, forgiveness, internet marketing, and customer satisfaction. He has published in the Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Journal of Services Marketing, International Journal of Consumer Studies, International Journal of Business Information Systems, Marketing Management Journal, Journal of Consumer Behaviour, and The Journal of Marketing Development and Competitiveness.
Specializing in cross-cultural rhetorical theory, Cyphert's research focuses primarily on variations in decision-making norms across cultures and socio-economic levels. Current projects include the definition and development of communication competence in business organizations, methods of improving team communication behaviors, and the intersection of rhetorical theory and complexity science.
Supply Chain Collaboration/Capabilities, Supply Chain IT, Sustainability in Supply Chains, Strategic Alliances, Organizational Learning
|K.N. (Raj) Rajendran||
Exploring the structure and meaning of reference price, and its role in brand choice. Understanding consumer price and value perceptions. International dimensions of perceived quality and ad use. Consumer behavior and social media. Learning assurance in education and its uses using the Kano Model to classify attributes.
His areas of research include consumer and business ethics, cross-cultural studies, and distribution channel analysis. He has published across these areas about forty manuscripts in refereed journals including works in Journal of Business Research, Industrial Marketing Management, Journal of Marketing Education, International Marketing Review, Journal of Business Ethics, Marketing Educational Review, Journal of Marketing Theory and Practice, Journal of Customer Behaviour, International Business Review, Journal of Asian Business, Business Ethics: A European Review, Journal of Education for Business, Journal of Marketing Channels, Journal of Professional Services Marketing, Journal of Consumer Marketing, Journal of Business Strategies, European Journal of Marketing, Journal of Direct Marketing, Journal of Promotion Management, Health Marketing Quarterly, Journal of Hospital Marketing, and a book chapter in Marketing and Entrepreneurship: Conceptual Foundations and Research Opportunities, New York: Greenfield Press. His contributions have also appeared in Pharmaceutical Marketing: Strategy and Cases. His research has been cited by many scholar publications.
International management and marketing; Entrepreneurship and Micro-credit operations in underdeveloped countries, trade.
Digital video analytics; Marketing automation; Social and mobile marketing.
Social Media Marketing, Attitude and Persuasion, Gamification
Latest News & Views
The University of Northern Iowa College of Business has a long tradition of exceptional preparation of sales professionals, and the newly established UNI Center for Professional Sales Excellence extends that impact on current students and offers comparable value to businesses across Iowa. Featuring a dedicated space for sales development activities, student internship opportunities, and recruiting events, the UNI Sales Center will allow students to build skills, earn badges and certificates that showcase their professional sales capabilities, and build relationships with potential employers.
Need an introduction or refresher to the fundamentals of using Social Media for effectively marketing your business or organization? The MBA program in the College of Business Administration at UNI announced a new graduate level one credit course on Social Media Marketing to be offered to its students taught by professional marketer Sara Kies with start dates in April, 2021.
Four former student body presidents and graduates from the College of Business Administration shared the highlights and struggles of their terms across four decades, illuminating along the way the universal struggles of the college experience and the unique challenges brought on by current events.
College is an exciting time in your life, but don’t spend all four years merely enjoying it – you should take advantage of this time to determine exactly what you want to do with your life. This article will help you decide how to choose your college major that fits your long-term goals.
The anxiety young people have about maturing in their twenties has lead to the word "adulting" becoming quite popular. It's a useful, albeit somewhat glib, catch-all term for taking care of yourself. Doing your laundry? Adulting. Scrambling an egg? Adulting. In truth, the real sign of adulthood is living a life that's within your control, and for that, there are several iOS apps to help. With these five apps, anyone can "adult" -- or at least fake it when they need to.
Do you use Gmail for your business or personal email correspondence? Do you want to improve your email experience, rather than rely on Google's standard email interface? Thanks to developers within the email productivity space, there are a growing number of productivity apps available for Gmail users. Following are five powerful Gmail productivity tools to consider adding to your email routine: