Christy Ryken

Christy Ryken has been with Strategic Marketing Services, part of the UNI-affiliated Business and Community Services team, since 1998, becoming director in 2017. She is a passionate, insightful, and client-focused professional with over 25 years of experience leading teams in the development, administration, and presentation of market research and analysis projects. Looking toward the future of the industry, she maintains a keen professional interest in artificial intelligence and its potential to shape market research in an ethical, responsible, and productive manner.

Ryken is a skilled qualitative interviewer and moderator who easily develops genuine and productive connections with research participants while providing insightful post-interview key findings. Additionally, she adeptly translates quantitative data into meaningful intelligence and possesses excellent communication skills, seamlessly reporting and presenting project results to clients.

Hobbies & Interests

Ryken enjoys watching her kids play sports and is actively involved in the community, serving as Vice President of her local school board and an active booster club member. She also enjoys traveling, cooking, and entertaining.