CBB 345
- (319) 273-6933
- anne.britson@uni.edu
Anne J. Britson
Adjunct Instructor of Marketing
Education
M.B.A. St. Ambrose University; B.A. (Marketing and Spanish) University of Northern Iowa
Teaching Interests
Marketing Research
Professional Accomplishments
Anne is a strategic research specialist at Veridian Credit Union. She is responsible for internal and external surveys, averaging 26 research projects per year. She also monitors trends in marketing research and integrates research methods used at the credit union such as online channels and social media. She performs analysis of strategic initiatives and their impact on the credit union.
Anne consulted with the Hudson Community School District designing and facilitating a study to measure faculty, parent, community member and student opinions on long-term district projects and overall satisfaction with the district on different initiatives.
Anne has experience in facilitating focus groups, survey design and analysis. She also has proficiency in developing executive presentations of survey findings that include recommendations for improvement.
Latest News & Views
Five iOS Apps for people learning to 'adult'
The anxiety young people have about maturing in their twenties has lead to the word "adulting" becoming quite popular. It's a useful, albeit somewhat glib, catch-all term for taking care of yourself. Doing your laundry? Adulting. Scrambling an egg? Adulting. In truth, the real sign of adulthood is living a life that's within your control, and for that, there are several iOS apps to help. With these five apps, anyone can "adult" -- or at least fake it when they need to.
5 highly effective Gmail tools you should be using but probably aren't
Do you use Gmail for your business or personal email correspondence? Do you want to improve your email experience, rather than rely on Google's standard email interface? Thanks to developers within the email productivity space, there are a growing number of productivity apps available for Gmail users. Following are five powerful Gmail productivity tools to consider adding to your email routine:
UNI releases new COVID-19 dashboard
The University of Northern Iowa today begins its release of COVID-19 test results. This routinely updated aggregate data, shared in a way that protects individuals’ privacy, is available here. The dashboard will be updated each Friday and Monday. “Timely, accurate information is a powerful tool for fighting COVID-19, and we believe everyone in the community deserves to have access to it as we work together to stop this virus,” said President Mark A. Nook.
New UNI business college course mixes marketing and entrepreneurship
A new class at UNI's business college is allowing students to create a business and drive revenue. Called Marketing Strategy in Practice, the course integrates education with practice and strengthens the department's marketing and entrepreneurship focus.
UNI's MBA program seeking potential clients
University of Northern Iowa MBA program is seeking clients for student capstone experience. This course is the comprehensive application of the MBA curriculum in a strategic context.
UNI strengthens commitment to entrepreneurship with department of marketing name change
The University of Northern Iowa announced a change to the name of its marketing department to reflect long-held entrepreneurial values that in recent years have surged in popularity for current and prospective students. The new name, the Department of Marketing and Entrepreneurship, was approved by the Board of Regents at a June 4 meeting and both reflects and legitimizes the department's commitment to teaching the mindset, values and strategies of entrepreneurs.