Director - SMS
B.A. (Marketing) - University of Northern Iowa. Certificate in International Business - University of Northern Iowa
A marketing research professional with over 19 years of experience, Christy Ryken has a successful record of leading teams in development, administration, and presentation of market research and analysis projects for business clients across multiple industries. Her primary responsibilities include construction of client proposals and methodologies to address specific research needs, administration of primary and secondary research techniques, analysis and interpretation of data findings, and final documentation and presentation. Ryken is also highly experienced in the development and implementation of technology-based research strategies such as custom web surveys and online research panels. She has been employed with Strategic Marketing Services since 1998, and formerly worked in the healthcare industry.
Marketing Research Association member since 2005
Professional Researcher Certification at the Expert level since October 2006.
Latest News & Views
Ronnie Chen, assistant professor of finance, loves to bring practical experience into the classroom. When he saw an opportunity to the help the Iowa Arboretum, the Boone County nonprofit arboretum where he has volunteered for a couple of years, with its three-year budget, he seized it.
The pandemic has damaged businesses across the country. Federal aid in the form of Paycheck Protection Program—which began April 3 and ended Aug. 8 and handed out 5.2 million loans worth $525 billion—provided an essential crutch. But some businesses, particularly Black-owned and minority-owned businesses, were largely locked out, according to a recent report from the Association Press and CBS.
Travis Steffen remembers the first time he contemplated building a business. An undergraduate student, he was sitting in his dorm room at Dancer Hall, chatting with his two roommates. They wanted to make bed lofts and sell them to incoming students. They calculated a $10,000 profit, life-changing money in college. Although they later found out UNI already contracted with a bed loft company and dropped the idea, Steffen couldn’t shake the potential.
College is an exciting time in your life, but don’t spend all four years merely enjoying it – you should take advantage of this time to determine exactly what you want to do with your life. This article will help you decide how to choose your college major that fits your long-term goals.
The anxiety young people have about maturing in their twenties has lead to the word "adulting" becoming quite popular. It's a useful, albeit somewhat glib, catch-all term for taking care of yourself. Doing your laundry? Adulting. Scrambling an egg? Adulting. In truth, the real sign of adulthood is living a life that's within your control, and for that, there are several iOS apps to help. With these five apps, anyone can "adult" -- or at least fake it when they need to.
Do you use Gmail for your business or personal email correspondence? Do you want to improve your email experience, rather than rely on Google's standard email interface? Thanks to developers within the email productivity space, there are a growing number of productivity apps available for Gmail users. Following are five powerful Gmail productivity tools to consider adding to your email routine: