Christy Ryken

Director - SMS


B.A. (Marketing) - University of Northern Iowa. Certificate in International Business - University of Northern Iowa


A marketing research professional with over 19 years of experience, Christy Ryken has a successful record of leading teams in development, administration, and presentation of market research and analysis projects for business clients across multiple industries. Her primary responsibilities include construction of client proposals and methodologies to address specific research needs, administration of primary and secondary research techniques, analysis and interpretation of data findings, and final documentation and presentation. Ryken is also highly experienced in the development and implementation of technology-based research strategies such as custom web surveys and online research panels. She has been employed with Strategic Marketing Services since 1998, and formerly worked in the healthcare industry. 

Professional Accomplishments

Marketing Research Association member since 2005

Professional Researcher Certification at the Expert level since October 2006.

Latest News & Views

UNI MBA students present at capstone conference in 2017
UNI's MBA program seeking potential clients

University of Northern Iowa MBA program is seeking clients for student capstone experience. This course is the comprehensive application of the MBA curriculum in a strategic context.

2 weeks 3 days ago
polls in zoom
Did You Know you Can Create Polls in Zoom?

If you’re prepared for each meeting with an agenda and/or classroom instruction and you’d like to take a poll, simply set one up prior to the meeting directly in Zoom. It’s easy to do and you’re able to share the results with participants during the meeting and download the results.

4 months 2 weeks ago
Zoom virtual backgrounds
How to Look Like a Rockstar in Zoom

Zoom has become the virtual meeting platform of choice for thousands of people due to the COVID-19 pandemic. If you’re new to Zoom, or virtual meetings in general, the idea of online meetings can be overwhelming for us who’ve never worked or taken classes from home.

4 months 3 weeks ago
mother on laptop with dog and child
How to Successfully Lead an Effective Team of Newly Remote Workers

COVID-19 is forcing us to make organizational adjustments that are outside of the comfort zone for some. Although it’s been reported that 43 percent of employees work remotely with some frequency, leading a team of employees from afar can feel daunting, especially if those employees are new to working from home. 

4 months 3 weeks ago