Christy Ryken

Director - SMS




Education

B.A. (Marketing) - University of Northern Iowa. Certificate in International Business - University of Northern Iowa


Responsibilities

A marketing research professional with over 19 years of experience, Christy Ryken has a successful record of leading teams in development, administration, and presentation of market research and analysis projects for business clients across multiple industries. Her primary responsibilities include construction of client proposals and methodologies to address specific research needs, administration of primary and secondary research techniques, analysis and interpretation of data findings, and final documentation and presentation. Ryken is also highly experienced in the development and implementation of technology-based research strategies such as custom web surveys and online research panels. She has been employed with Strategic Marketing Services since 1998, and formerly worked in the healthcare industry. 


Professional Accomplishments

Marketing Research Association member since 2005

Professional Researcher Certification at the Expert level since October 2006.


Latest News & Views


entrepreneur students at the university of northern iowa
The complete guide to choosing a college major

College is an exciting time in your life, but don’t spend all four years merely enjoying it – you should take advantage of this time to determine exactly what you want to do with your life. This article will help you decide how to choose your college major that fits your long-term goals.

1 week 3 days ago
Charlie the dog. I can't adult.
Five iOS Apps for people learning to 'adult'

The anxiety young people have about maturing in their twenties has lead to the word "adulting" becoming quite popular. It's a useful, albeit somewhat glib, catch-all term for taking care of yourself. Doing your laundry? Adulting. Scrambling an egg? Adulting. In truth, the real sign of adulthood is living a life that's within your control, and for that, there are several iOS apps to help. With these five apps, anyone can "adult" -- or at least fake it when they need to. 

 

1 month 3 weeks ago
Gmail icon on mobile phone
5 highly effective Gmail tools you should be using but probably aren't

Do you use Gmail for your business or personal email correspondence? Do you want to improve your email experience, rather than rely on Google's standard email interface? Thanks to developers within the email productivity space, there are a growing number of productivity apps available for Gmail users. Following are five powerful Gmail productivity tools to consider adding to your email routine:

1 month 3 weeks ago
masked Cat
UNI releases new COVID-19 dashboard

The University of Northern Iowa today begins its release of COVID-19 test results. This routinely updated aggregate data, shared in a way that protects individuals’ privacy, is available here. The dashboard will be updated each Friday and Monday. “Timely, accurate information is a powerful tool for fighting COVID-19, and we believe everyone in the community deserves to have access to it as we work together to stop this virus,” said President Mark A. Nook.

1 month 4 weeks ago
UNI MBA students present at capstone conference in 2017
UNI's MBA program seeking potential clients

University of Northern Iowa MBA program is seeking clients for student capstone experience. This course is the comprehensive application of the MBA curriculum in a strategic context.

3 months 20 hours ago