Director - SMS
B.A. (Marketing) - University of Northern Iowa. Certificate in International Business - University of Northern Iowa
A marketing research professional with over 19 years of experience, Christy Ryken has a successful record of leading teams in development, administration, and presentation of market research and analysis projects for business clients across multiple industries. Her primary responsibilities include construction of client proposals and methodologies to address specific research needs, administration of primary and secondary research techniques, analysis and interpretation of data findings, and final documentation and presentation. Ryken is also highly experienced in the development and implementation of technology-based research strategies such as custom web surveys and online research panels. She has been employed with Strategic Marketing Services since 1998, and formerly worked in the healthcare industry.
Marketing Research Association member since 2005
Professional Researcher Certification at the Expert level since October 2006.
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