Head Department of Marketing and Entrepreneurship
MBA Graduate Coordinator
Ph.D. (Speech Communication), Pennsylvania State University; M.A. (Rhetoric), University of California at Davis; B.A. (Speech Communication), San Diego State University.
Strategic and management communication, management in team-based and virtual organizations, and integrated communication across the curriculum.
Specializing in cross-cultural rhetorical theory, Cyphert's research focuses primarily on variations in decision-making norms across cultures and socio-economic levels. Current projects include the definition and development of communication competence in business organizations, methods of improving team communication behaviors, and the intersection of rhetorical theory and complexity science.
Cyphert is the Head of the Marketing and Entrepreneurship Department and serves as MBA Graduate Program Coordinator.
Cyphert is a member of the National Communication Association, the American Communication Association, and the Association for Business Communication. Cyphert's more than 60 publications include articles in The Quarterly Journal of Speech, Text and Performance Quarterly, Corporate Reputation Review, Communication Education, and The Western Journal of Communication, as well as ERIC documents, instructional supplements, and various practitioner magazines. She has presented more than 100 papers at regional and national conventions as well as programs for media and community audiences.
Latest News & Views
University of Northern Iowa MBA program is seeking clients for student capstone experience. This course is the comprehensive application of the MBA curriculum in a strategic context.
International students and campus administrators at the University of Northern Iowa breathed a sigh of relief after the federal government rescinded a policy decision Tuesday that could have forced thousands of international students across the country to return home amidst a global pandemic.
The University of Northern Iowa announced a change to the name of its marketing department to reflect long-held entrepreneurial values that in recent years have surged in popularity for current and prospective students. The new name, the Department of Marketing and Entrepreneurship, was approved by the Board of Regents at a June 4 meeting and both reflects and legitimizes the department's commitment to teaching the mindset, values and strategies of entrepreneurs.
With a UNIBusiness education as a base, Becca Flynn Kettman (Marketing ’14) has been serving a larger purpose in her career track — working to improve and preserve our planet. Kettman is a fellow with the U.S. Environmental Protection Agency’s Office of Ground Water and Drinking Water in Cincinnati, Ohio.
If you’re prepared for each meeting with an agenda and/or classroom instruction and you’d like to take a poll, simply set one up prior to the meeting directly in Zoom. It’s easy to do and you’re able to share the results with participants during the meeting and download the results.
Zoom has become the virtual meeting platform of choice for thousands of people due to the COVID-19 pandemic. If you’re new to Zoom, or virtual meetings in general, the idea of online meetings can be overwhelming for us who’ve never worked or taken classes from home.