Head Department of Marketing and Entrepreneurship
MBA Graduate Coordinator
Ph.D. (Speech Communication), Pennsylvania State University; M.A. (Rhetoric), University of California at Davis; B.A. (Speech Communication), San Diego State University.
Strategic and management communication, management in team-based and virtual organizations, and integrated communication across the curriculum.
Specializing in cross-cultural rhetorical theory, Cyphert's research focuses primarily on variations in decision-making norms across cultures and socio-economic levels. Current projects include the definition and development of communication competence in business organizations, methods of improving team communication behaviors, and the intersection of rhetorical theory and complexity science.
Cyphert is the Head of the Marketing and Entrepreneurship Department and serves as MBA Graduate Program Coordinator.
Cyphert is a member of the National Communication Association, the American Communication Association, and the Association for Business Communication. Cyphert's more than 60 publications include articles in The Quarterly Journal of Speech, Text and Performance Quarterly, Corporate Reputation Review, Communication Education, and The Western Journal of Communication, as well as ERIC documents, instructional supplements, and various practitioner magazines. She has presented more than 100 papers at regional and national conventions as well as programs for media and community audiences.
Latest News & Views
College is an exciting time in your life, but don’t spend all four years merely enjoying it – you should take advantage of this time to determine exactly what you want to do with your life. This article will help you decide how to choose your college major that fits your long-term goals.
The anxiety young people have about maturing in their twenties has lead to the word "adulting" becoming quite popular. It's a useful, albeit somewhat glib, catch-all term for taking care of yourself. Doing your laundry? Adulting. Scrambling an egg? Adulting. In truth, the real sign of adulthood is living a life that's within your control, and for that, there are several iOS apps to help. With these five apps, anyone can "adult" -- or at least fake it when they need to.
Do you use Gmail for your business or personal email correspondence? Do you want to improve your email experience, rather than rely on Google's standard email interface? Thanks to developers within the email productivity space, there are a growing number of productivity apps available for Gmail users. Following are five powerful Gmail productivity tools to consider adding to your email routine:
The University of Northern Iowa today begins its release of COVID-19 test results. This routinely updated aggregate data, shared in a way that protects individuals’ privacy, is available here. The dashboard will be updated each Friday and Monday. “Timely, accurate information is a powerful tool for fighting COVID-19, and we believe everyone in the community deserves to have access to it as we work together to stop this virus,” said President Mark A. Nook.
Two teams of UNI MBA students who worked as consultants to Cedar Valley organizations for over six months presented their professional analysis and recommendations to faculty and business professionals at the beginning of July.
A new class at UNI's business college is allowing students to create a business and drive revenue. Called Marketing Strategy in Practice, the course integrates education with practice and strengthens the department's marketing and entrepreneurship focus.