Head Department of Marketing and Entrepreneurship
MBA Graduate Coordinator
Ph.D. (Speech Communication), Pennsylvania State University; M.A. (Rhetoric), University of California at Davis; B.A. (Speech Communication), San Diego State University.
Strategic and management communication, management in team-based and virtual organizations, and integrated communication across the curriculum.
Specializing in cross-cultural rhetorical theory, Cyphert's research focuses primarily on variations in decision-making norms across cultures and socio-economic levels. Current projects include the definition and development of communication competence in business organizations, methods of improving team communication behaviors, and the intersection of rhetorical theory and complexity science.
Cyphert is the Head of the Marketing and Entrepreneurship Department and serves as MBA Graduate Program Coordinator.
Cyphert is a member of the National Communication Association, the American Communication Association, and the Association for Business Communication. Cyphert's more than 60 publications include articles in The Quarterly Journal of Speech, Text and Performance Quarterly, Corporate Reputation Review, Communication Education, and The Western Journal of Communication, as well as ERIC documents, instructional supplements, and various practitioner magazines. She has presented more than 100 papers at regional and national conventions as well as programs for media and community audiences.
Latest News & Views
The University of Northern Iowa College of Business has a long tradition of exceptional preparation of sales professionals, and the newly established UNI Center for Professional Sales Excellence extends that impact on current students and offers comparable value to businesses across Iowa. Featuring a dedicated space for sales development activities, student internship opportunities, and recruiting events, the UNI Sales Center will allow students to build skills, earn badges and certificates that showcase their professional sales capabilities, and build relationships with potential employers.
Having employer-ready graduates is a priority at UNI Business. Part of that focus means helping students obtain professional certifications and credentials — like Certified Public Accountant (CPA), Certified Financial Planner, Six Sigma Green Belt, etc. — before graduation, boosting their marketability for companies and making them career ready.
The pandemic has damaged businesses across the country. Federal aid in the form of Paycheck Protection Program—which began April 3 and ended Aug. 8 and handed out 5.2 million loans worth $525 billion—provided an essential crutch. But some businesses, particularly Black-owned and minority-owned businesses, were largely locked out, according to a recent report from the Association Press and CBS.
Need an introduction or refresher to the fundamentals of using Social Media for effectively marketing your business or organization? The MBA program in the College of Business Administration at UNI announced a new graduate level one credit course on Social Media Marketing to be offered to its students taught by professional marketer Sara Kies with start dates in April, 2021.
The University of Northern Iowa provides a pathway for adults and students to obtain a bachelor’s degree in new and innovative ways. With support from UNI’s College of Business Administration, the Office of Online and Distance Education is recruiting students for a new Managing Business and Organizations Bachelor of Applied Science (MBO BAS) degree, tailored to working professionals to finish a four-year program.
The COVID-19 pandemic has disrupted life in every sense, particularly for businesses. Offices may never be the same. A variety of data shows that even after the pandemic ends, many companies expect their employees will work from home at least a few days a week. These dramatic shifts could have lasting implications for corporate America. Will competition for office space in urban hubs be less fierce?