Professor of Marketing
Ph.D., Brigham Young University; B.S. Brigham Young University.
Consumer Behavior, Marketing Research, and Business Statistics
Measurement, Psychometrics, Marketing Education
Dennis specializes in measurement, psychometrics, and marketing education research. He has published over thirty-five papers in refereed journals in marketing management, psychological, sociological and medical journals including the Lancet, Journal of Midwest Marketing, Journal of Marketing Education, Academy of Management, and Marketing News, to name a few. Dennis also has over forty five papers published in refereed conference proceedings. In 2009, Dennis was awarded the Faculty Research Award in recognition of his research contributions, and in 2011, he was acknowledged as one of the top five most published authors in the field of marketing education and the number one most prolific author in the Journal of Marketing Education, and in 2013, he was acknowledged as the reviewer of the year for the same journal. In 2015, he was awarded the Marketing Educator of the Year honor by the national organization, the Marketing Educator’s Association. Research published in Decision Science in 2017 indicated that between 2005 through 2014 (10 years), out of 7,200 published authors, he was ranked 10th of all business education researchers in quality productivity, and first in the area of marketing. Only eight of that number had published in four or more interdisciplinary journals and he was among that group.
Dennis is also an active reviewer for the Journal of Marketing Education, Marketing Education Review and other business and education journals. He frequently reviews for conferences sponsored by the American Marketing Association, Academy of Marketing Science, and the Marketing Education’s Association.
In addition to his academic work, Dennis has consulted with both local and national firms including the Mayo Clinic, John Deere, and the Procter & Gamble Company and writes for a local news media, which has published over 1,000 of his articles over almost 20 years.
Latest News & Views
If you’re prepared for each meeting with an agenda and/or classroom instruction and you’d like to take a poll, simply set one up prior to the meeting directly in Zoom. It’s easy to do and you’re able to share the results with participants during the meeting and download the results.
Zoom has become the virtual meeting platform of choice for thousands of people due to the COVID-19 pandemic. If you’re new to Zoom, or virtual meetings in general, the idea of online meetings can be overwhelming for us who’ve never worked or taken classes from home.
COVID-19 is forcing us to make organizational adjustments that are outside of the comfort zone for some. Although it’s been reported that 43 percent of employees work remotely with some frequency, leading a team of employees from afar can feel daunting, especially if those employees are new to working from home.
The University of Northern Iowa student chapter of the American Advertising Federation (AAF) won three awards at the annual Cedar Valley Addy awards show (Student Best in Show and two Gold Addys) last month. The group earned the hardware thanks to its “Get Dogged” campaign, which it created for the annual National Student Advertising Competition (NSAC) last year.
The past few years have been especially fun for Steve Bruere (Marketing ‘03).
Laurie Watje has worked closely with UNI students and their businesses for 12 years.