Dennis Clayson

Professor of Marketing


Ph.D., Brigham Young University; B.S. Brigham Young University.

Teaching Interests

Consumer Behavior, Marketing Research, and Business Statistics

Research Interests

Measurement, Psychometrics, Marketing Education

Professional Accomplishments

Dennis specializes in measurement, psychometrics, and marketing education research. He has published over thirty-five papers in refereed journals in marketing management, psychological, sociological and medical journals including the Lancet, Journal of Midwest Marketing, Journal of Marketing Education, Academy of Management, and Marketing News, to name a few. Dennis also has over forty five papers published in refereed conference proceedings. In 2009, Dennis was awarded the Faculty Research Award in recognition of his research contributions, and in 2011, he was acknowledged as one of the top five most published authors in the field of marketing education and the number one most prolific author in the Journal of Marketing Education, and in 2013, he was acknowledged as the reviewer of the year for the same journal. In 2015, he was awarded the Marketing Educator of the Year honor by the national organization, the Marketing Educator’s Association. Research published in Decision Science in 2017 indicated that between 2005 through 2014 (10 years), out of 7,200 published authors, he was ranked 10th of all business education researchers in quality productivity, and first in the area of marketing. Only eight of that number had published in four or more interdisciplinary journals and he was among that group.

Dennis is also an active reviewer for the Journal of Marketing Education, Marketing Education Review and other business and education journals. He frequently reviews for conferences sponsored by the American Marketing Association, Academy of Marketing Science, and the Marketing Education’s Association.

In addition to his academic work, Dennis has consulted with both local and national firms including the Mayo Clinic, John Deere, and the Procter & Gamble Company and writes for a local news media, which has published over 1,000 of his articles over almost 20 years. 

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