Gunwoo Yoon

Assistant Professor of Marketing and Entrepreneurship




Education

Ph.D., University of Illinois at Urbana-Champaign; M.S., Korea Advanced Institute of Science and Technology; B.B.A., Sogang University


Teaching Interests

Advertising and Promotion; Consumer Behavior


Research Interests

Social Media Marketing, Attitude and Persuasion, Gamification


Professional Accomplishments

Prior to joining UNI, Yoon was a faculty member at the University of Miami. His research focuses on information processing aspects of persuasion. He has published in several scholarly journals, including the Journal
of Advertising
, the Journal of Consumer Psychology, Psychological Science, the Journal of Interactive Advertising, among others. He is currently on the editorial review board of the Journal of Advertising.


Latest News & Views


UNI Student Entrepreneur
UNI strengthens commitment to entrepreneurship with department of marketing name change

The University of Northern Iowa announced a change to the name of its marketing department to reflect long-held entrepreneurial values that in recent years have surged in popularity for current and prospective students. The new name, the Department of Marketing and Entrepreneurship, was approved by the Board of Regents at a June 4 meeting and both reflects and legitimizes the department's commitment to teaching the mindset, values and strategies of entrepreneurs.

2 weeks 3 days ago
UNI Business alumna Becca Flynn Kettman
UNIBusiness alumna tackles sustainability issues on national scale

With a UNIBusiness education as a base, Becca Flynn Kettman (Marketing ’14) has been serving a larger purpose in her career track — working to improve and preserve our planet. Kettman is a fellow with the U.S. Environmental Protection Agency’s Office of Ground Water and Drinking Water in Cincinnati, Ohio. 

2 months 3 weeks ago
polls in zoom
Did You Know you Can Create Polls in Zoom?

If you’re prepared for each meeting with an agenda and/or classroom instruction and you’d like to take a poll, simply set one up prior to the meeting directly in Zoom. It’s easy to do and you’re able to share the results with participants during the meeting and download the results.

3 months 2 weeks ago
Zoom virtual backgrounds
How to Look Like a Rockstar in Zoom

Zoom has become the virtual meeting platform of choice for thousands of people due to the COVID-19 pandemic. If you’re new to Zoom, or virtual meetings in general, the idea of online meetings can be overwhelming for us who’ve never worked or taken classes from home.

3 months 2 weeks ago
mother on laptop with dog and child
How to Successfully Lead an Effective Team of Newly Remote Workers

COVID-19 is forcing us to make organizational adjustments that are outside of the comfort zone for some. Although it’s been reported that 43 percent of employees work remotely with some frequency, leading a team of employees from afar can feel daunting, especially if those employees are new to working from home. 

3 months 3 weeks ago
uni aaf students accept Best of Show Addy award
UNI AAF students win Best in Show at 2020 ADDY Awards

The University of Northern Iowa student chapter of the American Advertising Federation (AAF) won three awards at the annual Cedar Valley Addy awards show (Student Best in Show and two Gold Addys) last month. The group earned the hardware thanks to its “Get Dogged” campaign, which it created for the annual National Student Advertising Competition (NSAC) last year. 

4 months 3 days ago