Gunwoo Yoon

Assistant Professor of Marketing


Ph.D., University of Illinois at Urbana-Champaign; M.S., Korea Advanced Institute of Science and Technology; B.B.A., Sogang University

Teaching Interests

Advertising and Promotion; Consumer Behavior

Research Interests

Social Media Marketing, Attitude and Persuasion, Gamification

Professional Accomplishments

Prior to joining UNI, Yoon was a faculty member at the University of Miami. His research focuses on information processing aspects of persuasion. He has published in several scholarly journals, including the Journal
of Advertising
, the Journal of Consumer Psychology, Psychological Science, the Journal of Interactive Advertising, among others. He is currently on the editorial review board of the Journal of Advertising.

Latest News & Views

Cedar Valley Food Runner
EatStreet acquires UNI student start up

Russel Karim (Computer Science & Entrepreneurship '15) has always been a problem solver, and he saw a problem in the Cedar Valley food scene. 

4 months 1 week ago