Assistant Professor of Marketing
Ph.D., University of Illinois at Urbana-Champaign; M.S., Korea Advanced Institute of Science and Technology; B.B.A., Sogang University
Advertising and Promotion; Consumer Behavior
Social Media Marketing, Attitude and Persuasion, Gamification
Prior to joining UNI, Yoon was a faculty member at the University of Miami. His research focuses on information processing aspects of persuasion. He has published in several scholarly journals, including the Journal
of Advertising, the Journal of Consumer Psychology, Psychological Science, the Journal of Interactive Advertising, among others. He is currently on the editorial review board of the Journal of Advertising.
Latest News & Views
Four UNIBusiness alumni, faculty and staff were honored on the Waterloo-Cedar Falls Courier’s annual 20 Under 40 list, which nam
Monday, December 9, 2019
Curris Business Building #109 John Deere Auditorium
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