Gunwoo Yoon

Assistant Professor of Marketing


Ph.D., University of Illinois at Urbana-Champaign; M.S., Korea Advanced Institute of Science and Technology; B.B.A., Sogang University

Teaching Interests

Advertising and Promotion; Consumer Behavior

Research Interests

Social Media Marketing, Attitude and Persuasion, Gamification

Professional Accomplishments

Prior to joining UNI, Yoon was a faculty member at the University of Miami. His research focuses on information processing aspects of persuasion. He has published in several scholarly journals, including the Journal
of Advertising
, the Journal of Consumer Psychology, Psychological Science, the Journal of Interactive Advertising, among others. He is currently on the editorial review board of the Journal of Advertising.

Latest News & Views

united states, china and the stock market
Upcoming event: What if business stopped pandering to China?

Monday, December 9, 2019
7:00 PM
Curris Business Building #109 John Deere Auditorium

China has become increasingly assertive in forcing companies wishing to do business in China to conform to Chinese governmental demands. What if U.S. companies stopped pandering to China?

1 week 4 days ago