Karthik Iyer

Professor of Marketing and Entrepreneurship




Education

Ph.D. (Marketing), Oklahoma State University; Masters (International Business), Banaras Hindu University; B.S. (Engineering), Bangalore University;


Teaching Interests

Supply Chain Management, Cross Functional Operations, Distribution and Logistics, Business-to-business Marketing, and Global Marketing.


Research Interests

Supply Chain Collaboration/Capabilities, Supply Chain IT, Sustainability in Supply Chains, Strategic Alliances, Organizational Learning


Professional Accomplishments

Karthik Iyer specializes in supply chain strategies, interfirm relationships, strategic alliances, supply chain IT, and organizational learning. He has published in marketing and management journals including, Journal of Marketing Theory and Practice, Transportation Journal, Industrial Marketing Management, Journal of Business Logistics, Information & Management, and the Journal of the Academy of Marketing Science. His research projects have been awarded Summer Fellowships in 2004, 2006, 2008, 2011 and 2013. Karthik won the 2010 University Book & Supply Outstanding Junior Faculty award. He has been a reviewer for the European Journal of Marketing, Transportation Research part E: Logistics & Transportation Review, International Journal of Physical Distribution & Logistics Management, International Journal of Information Management, Journal of Business Logistics, and various conferences including the American Marketing Association (AMA). As a doctoral candidate, Karthik was a Fellow at the national AMA Doctoral Consortium. He is a professional member of the AMA, the Academy of Marketing Science (AMS) and the Council of Supply Chain Management Professionals (CSCMP) and has been the advisor for the Supply Chain Management Association (SCMA) and the American Marketing Association (AMA).

 


Latest News & Views


UNI Student Entrepreneur
UNI strengthens commitment to entrepreneurship with department of marketing name change

The University of Northern Iowa announced a change to the name of its marketing department to reflect long-held entrepreneurial values that in recent years have surged in popularity for current and prospective students. The new name, the Department of Marketing and Entrepreneurship, was approved by the Board of Regents at a June 4 meeting and both reflects and legitimizes the department's commitment to teaching the mindset, values and strategies of entrepreneurs.

2 weeks 3 days ago
UNI Business alumna Becca Flynn Kettman
UNIBusiness alumna tackles sustainability issues on national scale

With a UNIBusiness education as a base, Becca Flynn Kettman (Marketing ’14) has been serving a larger purpose in her career track — working to improve and preserve our planet. Kettman is a fellow with the U.S. Environmental Protection Agency’s Office of Ground Water and Drinking Water in Cincinnati, Ohio. 

2 months 3 weeks ago
polls in zoom
Did You Know you Can Create Polls in Zoom?

If you’re prepared for each meeting with an agenda and/or classroom instruction and you’d like to take a poll, simply set one up prior to the meeting directly in Zoom. It’s easy to do and you’re able to share the results with participants during the meeting and download the results.

3 months 2 weeks ago
Zoom virtual backgrounds
How to Look Like a Rockstar in Zoom

Zoom has become the virtual meeting platform of choice for thousands of people due to the COVID-19 pandemic. If you’re new to Zoom, or virtual meetings in general, the idea of online meetings can be overwhelming for us who’ve never worked or taken classes from home.

3 months 2 weeks ago
mother on laptop with dog and child
How to Successfully Lead an Effective Team of Newly Remote Workers

COVID-19 is forcing us to make organizational adjustments that are outside of the comfort zone for some. Although it’s been reported that 43 percent of employees work remotely with some frequency, leading a team of employees from afar can feel daunting, especially if those employees are new to working from home. 

3 months 3 weeks ago
uni aaf students accept Best of Show Addy award
UNI AAF students win Best in Show at 2020 ADDY Awards

The University of Northern Iowa student chapter of the American Advertising Federation (AAF) won three awards at the annual Cedar Valley Addy awards show (Student Best in Show and two Gold Addys) last month. The group earned the hardware thanks to its “Get Dogged” campaign, which it created for the annual National Student Advertising Competition (NSAC) last year. 

4 months 3 days ago