Karthik Iyer

Professor of Marketing




Education

Ph.D. (Marketing), Oklahoma State University; Masters (International Business), Banaras Hindu University; B.S. (Engineering), Bangalore University;


Teaching Interests

Supply Chain Management, Cross Functional Operations, Distribution and Logistics, Business-to-business Marketing, and Global Marketing.


Research Interests

Supply Chain Collaboration/Capabilities, Supply Chain IT, Sustainability in Supply Chains, Strategic Alliances, Organizational Learning


Professional Accomplishments

Karthik Iyer specializes in supply chain strategies, interfirm relationships, strategic alliances, supply chain IT, and organizational learning. He has published in marketing and management journals including, Journal of Marketing Theory and Practice, Transportation Journal, Industrial Marketing Management, Journal of Business Logistics, Information & Management, and the Journal of the Academy of Marketing Science. His research projects have been awarded Summer Fellowships in 2004, 2006, 2008, 2011 and 2013. Karthik won the 2010 University Book & Supply Outstanding Junior Faculty award. He has been a reviewer for the European Journal of Marketing, Transportation Research part E: Logistics & Transportation Review, International Journal of Physical Distribution & Logistics Management, International Journal of Information Management, Journal of Business Logistics, and various conferences including the American Marketing Association (AMA). As a doctoral candidate, Karthik was a Fellow at the national AMA Doctoral Consortium. He is a professional member of the AMA, the Academy of Marketing Science (AMS) and the Council of Supply Chain Management Professionals (CSCMP) and has been the advisor for the Supply Chain Management Association (SCMA) and the American Marketing Association (AMA).

 


Latest News & Views


Cedar Valley Food Runner
EatStreet acquires UNI student start up

Russel Karim (Computer Science & Entrepreneurship '15) has always been a problem solver, and he saw a problem in the Cedar Valley food scene. 

4 months 1 week ago