Professor of Marketing and Entrepreneurship
Ph.D. (Marketing), Oklahoma State University; Masters (International Business), Banaras Hindu University; B.S. (Engineering), Bangalore University;
Supply Chain Management, Cross Functional Operations, Distribution and Logistics, Business-to-business Marketing, and Global Marketing.
Supply Chain Collaboration/Capabilities, Supply Chain IT, Sustainability in Supply Chains, Strategic Alliances, Organizational Learning
Karthik Iyer specializes in supply chain strategies, interfirm relationships, strategic alliances, supply chain IT, and organizational learning. He has published in marketing and management journals including, Journal of Marketing Theory and Practice, Transportation Journal, Industrial Marketing Management, Journal of Business Logistics, Information & Management, and the Journal of the Academy of Marketing Science. His research projects have been awarded Summer Fellowships in 2004, 2006, 2008, 2011 and 2013. Karthik won the 2010 University Book & Supply Outstanding Junior Faculty award. He has been a reviewer for the European Journal of Marketing, Transportation Research part E: Logistics & Transportation Review, International Journal of Physical Distribution & Logistics Management, International Journal of Information Management, Journal of Business Logistics, and various conferences including the American Marketing Association (AMA). As a doctoral candidate, Karthik was a Fellow at the national AMA Doctoral Consortium. He is a professional member of the AMA, the Academy of Marketing Science (AMS) and the Council of Supply Chain Management Professionals (CSCMP) and has been the advisor for the Supply Chain Management Association (SCMA) and the American Marketing Association (AMA).
Latest News & Views
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The University of Northern Iowa today begins its release of COVID-19 test results. This routinely updated aggregate data, shared in a way that protects individuals’ privacy, is available here. The dashboard will be updated each Friday and Monday. “Timely, accurate information is a powerful tool for fighting COVID-19, and we believe everyone in the community deserves to have access to it as we work together to stop this virus,” said President Mark A. Nook.
A new class at UNI's business college is allowing students to create a business and drive revenue. Called Marketing Strategy in Practice, the course integrates education with practice and strengthens the department's marketing and entrepreneurship focus.
University of Northern Iowa MBA program is seeking clients for student capstone experience. This course is the comprehensive application of the MBA curriculum in a strategic context.
The University of Northern Iowa announced a change to the name of its marketing department to reflect long-held entrepreneurial values that in recent years have surged in popularity for current and prospective students. The new name, the Department of Marketing and Entrepreneurship, was approved by the Board of Regents at a June 4 meeting and both reflects and legitimizes the department's commitment to teaching the mindset, values and strategies of entrepreneurs.