Professor of Marketing
Ph.D. (Marketing), Oklahoma State University; Masters (International Business), Banaras Hindu University; B.S. (Engineering), Bangalore University;
Supply Chain Management, Cross Functional Operations, Distribution and Logistics, Business-to-business Marketing, and Global Marketing.
Supply Chain Collaboration/Capabilities, Supply Chain IT, Sustainability in Supply Chains, Strategic Alliances, Organizational Learning
Karthik Iyer specializes in supply chain strategies, interfirm relationships, strategic alliances, supply chain IT, and organizational learning. He has published in marketing and management journals including, Journal of Marketing Theory and Practice, Transportation Journal, Industrial Marketing Management, Journal of Business Logistics, Information & Management, and the Journal of the Academy of Marketing Science. His research projects have been awarded Summer Fellowships in 2004, 2006, 2008, 2011 and 2013. Karthik won the 2010 University Book & Supply Outstanding Junior Faculty award. He has been a reviewer for the European Journal of Marketing, Transportation Research part E: Logistics & Transportation Review, International Journal of Physical Distribution & Logistics Management, International Journal of Information Management, Journal of Business Logistics, and various conferences including the American Marketing Association (AMA). As a doctoral candidate, Karthik was a Fellow at the national AMA Doctoral Consortium. He is a professional member of the AMA, the Academy of Marketing Science (AMS) and the Council of Supply Chain Management Professionals (CSCMP) and has been the advisor for the Supply Chain Management Association (SCMA) and the American Marketing Association (AMA).
Latest News & Views
Four UNIBusiness alumni, faculty and staff were honored on the Waterloo-Cedar Falls Courier’s annual 20 Under 40 list, which nam
Monday, December 9, 2019
Curris Business Building #109 John Deere Auditorium
China has become increasingly assertive in forcing companies wishing to do business in China to conform to Chinese governmental demands. What if U.S. companies stopped pandering to China?
Bob Inglis, a former U.S. congressman from South Carolina, has a friend in the recycling business.
The two weeks before Oct. 4 were a sprint for the UNIBusiness American Marketing Association (AMA) Marketing Strategy team.
A wide range of Certified Public Accounting (CPA) firms were on hand for the annual CPA Firm Forum on Oct.
The inaugural Digital Marketing Forum, hosted by UNIBusiness’ department of marketing in coordination with the digital marketing