Martin R. Hansen Jr.

Instructor of Marketing and Entrepreneurship

Marketing Internship/Co-op Advisor




Education

M.B.A. LaSalle University
B.A. in Communications/Advertising, Rowan University


Teaching Interests

Sales & Marketing; Entrepreneurship; Business Policy & Strategy


Professional Accomplishments

Marty Hansen, a New Jersey native, came to UNI in 2008 after a long career in American business operations. He currently serves the Department of Marketing by instructing courses that encompass the Sales Management major, including Personal Selling, Sales Management and Services Marketing. He occasionally teaches the Business Policy & Strategy capstone course within the Department of Management as well. Hansen is involved in the MBA program, having taught MBA courses on campus, in Pella, Iowa, and in Hong Kong.  He serves as the Marketing Internship Advisor and has previously served in a variety of roles for the Professional Readiness Program. Hansen has taught other courses for the university, including Entrepreneurship, Organizational Management, Retail Management and Principles of Marketing.

Prior to his tenure at UNI, Hansen worked on the East Coast for Fortune 500 companies GE and General Motors. He ran insurance and ancillary product divisions for both companies’ financial services enterprises (GE Capital, GMAC). He began his career in New Jersey, working for regional banks in the Philadelphia/southern New Jersey markets. While there, he developed the first credit card attached to a home equity line of credit.  Hansen moved to Iowa in 2003 and opened a wine cafe in Cedar Falls. The cafe, Indulgence, operated on Main Street until 2011. He also served as a distributor sales representative and as the inside sales manager for Martin Brothers Distributing, a Cedar Falls-based food services distributor.

In addition to his instructing duties at UNI, Hansen maintains his professional qualifications through his consulting practice. His client list includes Cedar Falls-based business One3 Design.


Latest News & Views


UNI Student Entrepreneur
UNI strengthens commitment to entrepreneurship with department of marketing name change

The University of Northern Iowa announced a change to the name of its marketing department to reflect long-held entrepreneurial values that in recent years have surged in popularity for current and prospective students. The new name, the Department of Marketing and Entrepreneurship, was approved by the Board of Regents at a June 4 meeting and both reflects and legitimizes the department's commitment to teaching the mindset, values and strategies of entrepreneurs.

1 week 2 days ago
UNI Business alumna Becca Flynn Kettman
UNIBusiness alumna tackles sustainability issues on national scale

With a UNIBusiness education as a base, Becca Flynn Kettman (Marketing ’14) has been serving a larger purpose in her career track — working to improve and preserve our planet. Kettman is a fellow with the U.S. Environmental Protection Agency’s Office of Ground Water and Drinking Water in Cincinnati, Ohio. 

2 months 2 weeks ago
polls in zoom
Did You Know you Can Create Polls in Zoom?

If you’re prepared for each meeting with an agenda and/or classroom instruction and you’d like to take a poll, simply set one up prior to the meeting directly in Zoom. It’s easy to do and you’re able to share the results with participants during the meeting and download the results.

3 months 1 week ago
Zoom virtual backgrounds
How to Look Like a Rockstar in Zoom

Zoom has become the virtual meeting platform of choice for thousands of people due to the COVID-19 pandemic. If you’re new to Zoom, or virtual meetings in general, the idea of online meetings can be overwhelming for us who’ve never worked or taken classes from home.

3 months 1 week ago
mother on laptop with dog and child
How to Successfully Lead an Effective Team of Newly Remote Workers

COVID-19 is forcing us to make organizational adjustments that are outside of the comfort zone for some. Although it’s been reported that 43 percent of employees work remotely with some frequency, leading a team of employees from afar can feel daunting, especially if those employees are new to working from home. 

3 months 2 weeks ago
uni aaf students accept Best of Show Addy award
UNI AAF students win Best in Show at 2020 ADDY Awards

The University of Northern Iowa student chapter of the American Advertising Federation (AAF) won three awards at the annual Cedar Valley Addy awards show (Student Best in Show and two Gold Addys) last month. The group earned the hardware thanks to its “Get Dogged” campaign, which it created for the annual National Student Advertising Competition (NSAC) last year. 

3 months 3 weeks ago