Martin R. Hansen Jr.
Instructor of Marketing and Entrepreneurship
Marketing Internship/Co-op Advisor
M.B.A. LaSalle University; B.A. (Communications/Advertising) Rowan University
Sales & Marketing; Entrepreneurship; Business Policy & Strategy
Marty Hansen, a New Jersey native, came to UNI in 2008 after a long career in American business operations. He currently serves the Department of Marketing by instructing courses that encompass the Sales Management major, including Personal Selling, Sales Management and Services Marketing. He occasionally teaches the Business Policy & Strategy capstone course within the Department of Management as well. Hansen is involved in the MBA program, having taught MBA courses on campus, in Pella, Iowa, and in Hong Kong. He serves as the Marketing Internship Advisor and has previously served in a variety of roles for the Professional Readiness Program. Hansen has taught other courses for the university, including Entrepreneurship, Organizational Management, Retail Management and Principles of Marketing.
Prior to his tenure at UNI, Hansen worked on the East Coast for Fortune 500 companies GE and General Motors. He ran insurance and ancillary product divisions for both companies’ financial services enterprises (GE Capital, GMAC). He began his career in New Jersey, working for regional banks in the Philadelphia/southern New Jersey markets. While there, he developed the first credit card attached to a home equity line of credit. Hansen moved to Iowa in 2003 and opened a wine cafe in Cedar Falls. The cafe, Indulgence, operated on Main Street until 2011. He also served as a distributor sales representative and as the inside sales manager for Martin Brothers Distributing, a Cedar Falls-based food services distributor.
In addition to his instructing duties at UNI, Hansen maintains his professional qualifications through his consulting practice. His client list includes Cedar Falls-based business One3 Design.
Latest News & Views
Having employer-ready graduates is a priority at UNI Business. Part of that focus means helping students obtain professional certifications and credentials — like Certified Public Accountant (CPA), Certified Financial Planner, Six Sigma Green Belt, etc. — before graduation, boosting their marketability for companies and making them career ready.
The pandemic has damaged businesses across the country. Federal aid in the form of Paycheck Protection Program—which began April 3 and ended Aug. 8 and handed out 5.2 million loans worth $525 billion—provided an essential crutch. But some businesses, particularly Black-owned and minority-owned businesses, were largely locked out, according to a recent report from the Association Press and CBS.
Need an introduction or refresher to the fundamentals of using Social Media for effectively marketing your business or organization? The MBA program in the College of Business Administration at UNI announced a new graduate level one credit course on Social Media Marketing to be offered to its students taught by professional marketer Sara Kies with start dates in April, 2021.
The University of Northern Iowa provides a pathway for adults and students to obtain a bachelor’s degree in new and innovative ways. With support from UNI’s College of Business Administration, the Office of Online and Distance Education is recruiting students for a new Managing Business and Organizations Bachelor of Applied Science (MBO BAS) degree, tailored to working professionals to finish a four-year program.
The COVID-19 pandemic has disrupted life in every sense, particularly for businesses. Offices may never be the same. A variety of data shows that even after the pandemic ends, many companies expect their employees will work from home at least a few days a week. These dramatic shifts could have lasting implications for corporate America. Will competition for office space in urban hubs be less fierce?
Four former student body presidents and graduates from the College of Business Administration shared the highlights and struggles of their terms across four decades, illuminating along the way the universal struggles of the college experience and the unique challenges brought on by current events.