Matthew Bunker

Professor of Marketing and Entrepreneurship




Education

Ph.D. (Marketing) University of Nebraska-Lincoln; M.A., (Marketing) University of Nebraska-Lincoln; B.S. (Psychology) Brigham Young University.


Teaching Interests

Principles of Marketing, Marketing Research, Services Marketing


Research Interests

His area of research interests include service failure and recovery, consumer powerlessness, consumer grudge-holding, forgiveness, internet marketing, and customer satisfaction. He has published in the Journal of Consumer Satisfaction, Dissatisfaction, and Complaining BehaviorJournal of Services Marketing, International Journal of Consumer Studies, International Journal of Business Information Systems, Marketing Management JournalJournal of Consumer Behaviour, and The Journal of Marketing Development and Competitiveness.


Responsibilities

Mathew was the faculty advisor for Pi Sigma Epsilon, a national sales and marketing co-ed fraternity from 2003 to 2013. While in this role, the UNI chapter Epsilon Theta, won the "Lewis F. Gordon Top Gold chapter" three times. He also received the national advisor of the year award in 2010. Mathew served as the Head of the Department of Marketing from January 2014 - July 2020.


Professional Accomplishments

Due to the work that Matthew's marketing research class does for businesses and organizations throughout the Cedar Valley, Mathew received the Veridian Credit Union Community Engagement Award. He also received the Emerald Literati Network 2009 “Outstanding Paper Award” for his paper titled “Causes and Consequences of Grudge-holding in Service Relationships,”  co-authored with Dwayne Ball (University of Nebraska - Lincoln) and published in the Journal of Services Marketing. Mathew was the national president of Pi Sigma Epsilon from 2013 - 2014, a national sales and marketing fraternity, and was a finalist for the Pi Sigma Epsilon faculty adviser of the year in 2014. 


Latest News & Views


UNI MBA students present at capstone conference in 2017
UNI's MBA program seeking potential clients

University of Northern Iowa MBA program is seeking clients for student capstone experience. This course is the comprehensive application of the MBA curriculum in a strategic context.

2 weeks 3 days ago
International MBA student in front of Curris Business Building at the University of Northern Iowa
Federal policy reversal a relief for UNI international students

International students and campus administrators at the University of Northern Iowa breathed a sigh of relief after the federal government rescinded a policy decision Tuesday that could have forced thousands of international students across the country to return home amidst a global pandemic.

3 weeks 6 days ago
UNI Student Entrepreneur
UNI strengthens commitment to entrepreneurship with department of marketing name change

The University of Northern Iowa announced a change to the name of its marketing department to reflect long-held entrepreneurial values that in recent years have surged in popularity for current and prospective students. The new name, the Department of Marketing and Entrepreneurship, was approved by the Board of Regents at a June 4 meeting and both reflects and legitimizes the department's commitment to teaching the mindset, values and strategies of entrepreneurs.

1 month 2 weeks ago
UNI Business alumna Becca Flynn Kettman
UNIBusiness alumna tackles sustainability issues on national scale

With a UNIBusiness education as a base, Becca Flynn Kettman (Marketing ’14) has been serving a larger purpose in her career track — working to improve and preserve our planet. Kettman is a fellow with the U.S. Environmental Protection Agency’s Office of Ground Water and Drinking Water in Cincinnati, Ohio. 

3 months 4 weeks ago
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Did You Know you Can Create Polls in Zoom?

If you’re prepared for each meeting with an agenda and/or classroom instruction and you’d like to take a poll, simply set one up prior to the meeting directly in Zoom. It’s easy to do and you’re able to share the results with participants during the meeting and download the results.

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How to Look Like a Rockstar in Zoom

Zoom has become the virtual meeting platform of choice for thousands of people due to the COVID-19 pandemic. If you’re new to Zoom, or virtual meetings in general, the idea of online meetings can be overwhelming for us who’ve never worked or taken classes from home.

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