Professor of Marketing and Entrepreneurship
Ph.D. (Marketing) University of Nebraska-Lincoln; M.A., (Marketing) University of Nebraska-Lincoln; B.S. (Psychology) Brigham Young University.
Principles of Marketing, Marketing Research, Services Marketing
His area of research interests include service failure and recovery, consumer powerlessness, consumer grudge-holding, forgiveness, internet marketing, and customer satisfaction. He has published in the Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Journal of Services Marketing, International Journal of Consumer Studies, International Journal of Business Information Systems, Marketing Management Journal, Journal of Consumer Behaviour, and The Journal of Marketing Development and Competitiveness.
Mathew was the faculty advisor for Pi Sigma Epsilon, a national sales and marketing co-ed fraternity from 2003 to 2013. While in this role, the UNI chapter Epsilon Theta, won the "Lewis F. Gordon Top Gold chapter" three times. He also received the national advisor of the year award in 2010. Mathew served as the Head of the Department of Marketing from January 2014 - July 2020.
Due to the work that Matthew's marketing research class does for businesses and organizations throughout the Cedar Valley, Mathew received the Veridian Credit Union Community Engagement Award. He also received the Emerald Literati Network 2009 “Outstanding Paper Award” for his paper titled “Causes and Consequences of Grudge-holding in Service Relationships,” co-authored with Dwayne Ball (University of Nebraska - Lincoln) and published in the Journal of Services Marketing. Mathew was the national president of Pi Sigma Epsilon from 2013 - 2014, a national sales and marketing fraternity, and was a finalist for the Pi Sigma Epsilon faculty adviser of the year in 2014.
Latest News & Views
Four former student body presidents and graduates from the College of Business Administration shared the highlights and struggles of their terms across four decades, illuminating along the way the universal struggles of the college experience and the unique challenges brought on by current events.
As I write this, past mid-term, face-to-face classes continue. Will we make it through the semester? Regardless, our 40th year moves forward, pandemic or not! I am the last dean of this college to have worked for all previous deans. I look forward to celebrating with my colleagues, probably post-vaccine, to recognize where we have been and where we are today.
College is an exciting time in your life, but don’t spend all four years merely enjoying it – you should take advantage of this time to determine exactly what you want to do with your life. This article will help you decide how to choose your college major that fits your long-term goals.
The anxiety young people have about maturing in their twenties has lead to the word "adulting" becoming quite popular. It's a useful, albeit somewhat glib, catch-all term for taking care of yourself. Doing your laundry? Adulting. Scrambling an egg? Adulting. In truth, the real sign of adulthood is living a life that's within your control, and for that, there are several iOS apps to help. With these five apps, anyone can "adult" -- or at least fake it when they need to.
Do you use Gmail for your business or personal email correspondence? Do you want to improve your email experience, rather than rely on Google's standard email interface? Thanks to developers within the email productivity space, there are a growing number of productivity apps available for Gmail users. Following are five powerful Gmail productivity tools to consider adding to your email routine:
The University of Northern Iowa today begins its release of COVID-19 test results. This routinely updated aggregate data, shared in a way that protects individuals’ privacy, is available here. The dashboard will be updated each Friday and Monday. “Timely, accurate information is a powerful tool for fighting COVID-19, and we believe everyone in the community deserves to have access to it as we work together to stop this virus,” said President Mark A. Nook.