CBB 338
- (319) 273-6947
- matthew.bunker@uni.edu
Matthew Bunker
Professor of Marketing
Head of Marketing
Education
Ph.D. (Marketing) University of Nebraska-Lincoln; M.A., (Marketing) University of Nebraska-Lincoln; B.S. (Psychology) Brigham Young University.
Teaching Interests
Principles of Marketing, Marketing Research, Services Marketing
Research Interests
His area of research interests include service failure and recovery, consumer powerlessness, consumer grudge-holding, forgiveness, internet marketing, and customer satisfaction. He has published in the Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Journal of Services Marketing, International Journal of Consumer Studies, International Journal of Business Information Systems, Marketing Management Journal, Journal of Consumer Behaviour, and The Journal of Marketing Development and Competitiveness.
Responsibilities
Mathew was the faculty advisor for Pi Sigma Epsilon, a national sales and marketing co-ed fraternity from 2003 to 2013. While in this role, the UNI chapter Epsilon Theta, won the "Lewis F. Gordon Top Gold chapter" three times. He also received the national advisor of the year award in 2010. Mathew is currently serving as the Head of the Department of Marketing starting January 2014.
Professional Accomplishments
Due to the work that Matthew's marketing research class does for businesses and organizations throughout the Cedar Valley, Mathew received the Veridian Credit Union Community Engagement Award. He also received the Emerald Literati Network 2009 “Outstanding Paper Award” for his paper titled “Causes and Consequences of Grudge-holding in Service Relationships,” co-authored with Dwayne Ball (University of Nebraska - Lincoln) and published in the Journal of Services Marketing. Mathew was the national president of Pi Sigma Epsilon from 2013 - 2014, a national sales and marketing fraternity, and was a finalist for the Pi Sigma Epsilon faculty adviser of the year in 2014.
Latest News & Views
UNIBusiness well represented on Waterloo-Cedar Falls Courier’s 20 Under 40 list
Four UNIBusiness alumni, faculty and staff were honored on the Waterloo-Cedar Falls Courier’s annual 20 Under 40 list, which nam
Upcoming event: What if business stopped pandering to China?
Monday, December 9, 2019
7:00 PM
Curris Business Building #109 John Deere Auditorium
China has become increasingly assertive in forcing companies wishing to do business in China to conform to Chinese governmental demands. What if U.S. companies stopped pandering to China?
Can we find common ground on sustainability?
Bob Inglis, a former U.S. congressman from South Carolina, has a friend in the recycling business.
UNI AMA team takes first place in regional Marketing Strategy competition
The two weeks before Oct. 4 were a sprint for the UNIBusiness American Marketing Association (AMA) Marketing Strategy team.
CPA Firm Forum connects accounting students with companies of all sizes
A wide range of Certified Public Accounting (CPA) firms were on hand for the annual CPA Firm Forum on Oct.
Digital Marketing Forum connects students with Google executives
The inaugural Digital Marketing Forum, hosted by UNIBusiness’ department of marketing in coordination with the digital marketing