Professor of Marketing and Entrepreneurship
Ph.D. (Marketing) University of Nebraska-Lincoln; M.A., (Marketing) University of Nebraska-Lincoln; B.S. (Psychology) Brigham Young University.
Principles of Marketing, Marketing Research, Services Marketing
His area of research interests include service failure and recovery, consumer powerlessness, consumer grudge-holding, forgiveness, internet marketing, and customer satisfaction. He has published in the Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Journal of Services Marketing, International Journal of Consumer Studies, International Journal of Business Information Systems, Marketing Management Journal, Journal of Consumer Behaviour, and The Journal of Marketing Development and Competitiveness.
Mathew was the faculty advisor for Pi Sigma Epsilon, a national sales and marketing co-ed fraternity from 2003 to 2013. While in this role, the UNI chapter Epsilon Theta, won the "Lewis F. Gordon Top Gold chapter" three times. He also received the national advisor of the year award in 2010. Mathew served as the Head of the Department of Marketing from January 2014 - July 2020.
Due to the work that Matthew's marketing research class does for businesses and organizations throughout the Cedar Valley, Mathew received the Veridian Credit Union Community Engagement Award. He also received the Emerald Literati Network 2009 “Outstanding Paper Award” for his paper titled “Causes and Consequences of Grudge-holding in Service Relationships,” co-authored with Dwayne Ball (University of Nebraska - Lincoln) and published in the Journal of Services Marketing. Mathew was the national president of Pi Sigma Epsilon from 2013 - 2014, a national sales and marketing fraternity, and was a finalist for the Pi Sigma Epsilon faculty adviser of the year in 2014.
Latest News & Views
Having employer-ready graduates is a priority at UNI Business. Part of that focus means helping students obtain professional certifications and credentials — like Certified Public Accountant (CPA), Certified Financial Planner, Six Sigma Green Belt, etc. — before graduation, boosting their marketability for companies and making them career ready.
The pandemic has damaged businesses across the country. Federal aid in the form of Paycheck Protection Program—which began April 3 and ended Aug. 8 and handed out 5.2 million loans worth $525 billion—provided an essential crutch. But some businesses, particularly Black-owned and minority-owned businesses, were largely locked out, according to a recent report from the Association Press and CBS.
Need an introduction or refresher to the fundamentals of using Social Media for effectively marketing your business or organization? The MBA program in the College of Business Administration at UNI announced a new graduate level one credit course on Social Media Marketing to be offered to its students taught by professional marketer Sara Kies with start dates in April, 2021.
The University of Northern Iowa provides a pathway for adults and students to obtain a bachelor’s degree in new and innovative ways. With support from UNI’s College of Business Administration, the Office of Online and Distance Education is recruiting students for a new Managing Business and Organizations Bachelor of Applied Science (MBO BAS) degree, tailored to working professionals to finish a four-year program.
The COVID-19 pandemic has disrupted life in every sense, particularly for businesses. Offices may never be the same. A variety of data shows that even after the pandemic ends, many companies expect their employees will work from home at least a few days a week. These dramatic shifts could have lasting implications for corporate America. Will competition for office space in urban hubs be less fierce?
Four former student body presidents and graduates from the College of Business Administration shared the highlights and struggles of their terms across four decades, illuminating along the way the universal struggles of the college experience and the unique challenges brought on by current events.