Matthew Wilson

Instructor of Marketing




Education

M.F.A. Yale University; B.F.A. Kansas City Art Institute; additional studies at Brighton Polytechnic, U.K. (now known as Brighton University).


Teaching Interests

Digital Advertising, Experiential Marketing, User Experience Development, Creative Advertising, Brand Development.


Research Interests

Digital video analytics; Marketing automation; Social and mobile marketing.


Responsibilities

In addition to his teaching responsibilities, Matthew is developing the UNIBusiness brand strategy and assists with the marketing and communications activities of the College, including the new College website and social media channels. He serves as faculty adviser to the American Advertising Federation (AAF) student chapter, which competes in the annual National Student Advertising Competition (NSAC).


Professional Accomplishments

Matthew is a creative director with 15 years of professional experience in interactive advertising, experiential marketing and interactive product development.

In 1998 Matthew co-founded the New York City-based interactive agency environments.com to serve the needs of early stage web technology companies in Silicon Alley’s booming dot com industry. In 2002 he served as the creative director at Creative Realities (CRI), a New Jersey-based experiential marketing solutions company specializing in the design and installation of branded multimedia environments for large retailers such as Radio Shack, Bank of America, Time Warner Cable and Select Comfort. In 2008 he became creative director at Mudd Advertising, where he led the development of a new digital marketing platform called Hypercasting and led projects for Audi, Enterprise, Kaplan Higher Education, Kaplan University and the Washington Redskins.


Latest News & Views


united states, china and the stock market
Upcoming event: What if business stopped pandering to China?

Monday, December 9, 2019
7:00 PM
Curris Business Building #109 John Deere Auditorium

China has become increasingly assertive in forcing companies wishing to do business in China to conform to Chinese governmental demands. What if U.S. companies stopped pandering to China?

1 week 4 days ago