Matthew Wilson

Instructor of Marketing and Entrepreneurship




Education

M.F.A. Yale University; B.F.A. Kansas City Art Institute; additional studies at Brighton Polytechnic, U.K. (now known as Brighton University).


Teaching Interests

Digital Advertising, Experiential Marketing, User Experience Development, Creative Advertising, Brand Development.


Research Interests

Digital video analytics; Marketing automation; Social and mobile marketing.


Responsibilities

In addition to his teaching responsibilities, Matthew is developing the UNIBusiness brand strategy and assists with the marketing and communications activities of the College, including the new College website and social media channels. He serves as faculty adviser to the American Advertising Federation (AAF) student chapter, which competes in the annual National Student Advertising Competition (NSAC).


Professional Accomplishments

Matthew is a creative director with 15 years of professional experience in interactive advertising, experiential marketing and interactive product development.

In 1998 Matthew co-founded the New York City-based interactive agency environments.com to serve the needs of early stage web technology companies in Silicon Alley’s booming dot com industry. In 2002 he served as the creative director at Creative Realities (CRI), a New Jersey-based experiential marketing solutions company specializing in the design and installation of branded multimedia environments for large retailers such as Radio Shack, Bank of America, Time Warner Cable and Select Comfort. In 2008 he became creative director at Mudd Advertising, where he led the development of a new digital marketing platform called Hypercasting and led projects for Audi, Enterprise, Kaplan Higher Education, Kaplan University and the Washington Redskins.


Latest News & Views


UNI business students at career fair
The complete guide to choosing a college major

College is an exciting time in your life, but don’t spend all four years merely enjoying it – you should take advantage of this time to determine exactly what you want to do with your life. This article will help you decide how to choose your college major that fits your long-term goals.

1 month 1 week ago
Charlie the dog. I can't adult.
Five iOS Apps for people learning to 'adult'

The anxiety young people have about maturing in their twenties has lead to the word "adulting" becoming quite popular. It's a useful, albeit somewhat glib, catch-all term for taking care of yourself. Doing your laundry? Adulting. Scrambling an egg? Adulting. In truth, the real sign of adulthood is living a life that's within your control, and for that, there are several iOS apps to help. With these five apps, anyone can "adult" -- or at least fake it when they need to. 

 

2 months 3 weeks ago
Gmail icon on mobile phone
5 highly effective Gmail tools you should be using but probably aren't

Do you use Gmail for your business or personal email correspondence? Do you want to improve your email experience, rather than rely on Google's standard email interface? Thanks to developers within the email productivity space, there are a growing number of productivity apps available for Gmail users. Following are five powerful Gmail productivity tools to consider adding to your email routine:

2 months 3 weeks ago
masked Cat
UNI releases new COVID-19 dashboard

The University of Northern Iowa today begins its release of COVID-19 test results. This routinely updated aggregate data, shared in a way that protects individuals’ privacy, is available here. The dashboard will be updated each Friday and Monday. “Timely, accurate information is a powerful tool for fighting COVID-19, and we believe everyone in the community deserves to have access to it as we work together to stop this virus,” said President Mark A. Nook.

2 months 3 weeks ago
university of northern iowa students in Transamerica Data and Intelligence lab
New UNI business college course mixes marketing and entrepreneurship

A new class at UNI's business college is allowing students to create a business and drive revenue. Called Marketing Strategy in Practice, the course integrates education with practice and strengthens the department's marketing and entrepreneurship focus.

3 months 1 week ago