Instructor of Marketing and Entrepreneurship
M.F.A. Yale University; B.F.A. Kansas City Art Institute; additional studies at Brighton Polytechnic, U.K. (now known as Brighton University).
Digital Advertising, Experiential Marketing, User Experience Development, Creative Advertising, Brand Development.
Digital video analytics; Marketing automation; Social and mobile marketing.
In addition to his teaching responsibilities, Matthew is developing the UNIBusiness brand strategy and assists with the marketing and communications activities of the College, including the new College website and social media channels. He serves as faculty adviser to the American Advertising Federation (AAF) student chapter, which competes in the annual National Student Advertising Competition (NSAC).
Matthew is a creative director with 15 years of professional experience in interactive advertising, experiential marketing and interactive product development.
In 1998 Matthew co-founded the New York City-based interactive agency environments.com to serve the needs of early stage web technology companies in Silicon Alley’s booming dot com industry. In 2002 he served as the creative director at Creative Realities (CRI), a New Jersey-based experiential marketing solutions company specializing in the design and installation of branded multimedia environments for large retailers such as Radio Shack, Bank of America, Time Warner Cable and Select Comfort. In 2008 he became creative director at Mudd Advertising, where he led the development of a new digital marketing platform called Hypercasting and led projects for Audi, Enterprise, Kaplan Higher Education, Kaplan University and the Washington Redskins.
Latest News & Views
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The University of Northern Iowa today begins its release of COVID-19 test results. This routinely updated aggregate data, shared in a way that protects individuals’ privacy, is available here. The dashboard will be updated each Friday and Monday. “Timely, accurate information is a powerful tool for fighting COVID-19, and we believe everyone in the community deserves to have access to it as we work together to stop this virus,” said President Mark A. Nook.
A new class at UNI's business college is allowing students to create a business and drive revenue. Called Marketing Strategy in Practice, the course integrates education with practice and strengthens the department's marketing and entrepreneurship focus.
University of Northern Iowa MBA program is seeking clients for student capstone experience. This course is the comprehensive application of the MBA curriculum in a strategic context.
The University of Northern Iowa announced a change to the name of its marketing department to reflect long-held entrepreneurial values that in recent years have surged in popularity for current and prospective students. The new name, the Department of Marketing and Entrepreneurship, was approved by the Board of Regents at a June 4 meeting and both reflects and legitimizes the department's commitment to teaching the mindset, values and strategies of entrepreneurs.