Instructor of Marketing
EducationM.F.A. Yale University; B.F.A. Kansas City Art Institute; additional studies at Brighton Polytechnic, U.K. (now known as Brighton University).
Teaching InterestsDigital Advertising, Experiential Marketing, User Experience Development, Creative Advertising, Brand Development.
Research InterestsDigital video analytics; Marketing automation; Social and mobile marketing.
In addition to his teaching responsibilities, Matthew is developing the UNIBusiness brand strategy and assists with the marketing and communications activities of the College, including the new College website and social media channels. He serves as faculty adviser to the American Advertising Federation (AAF) student chapter, which competes in the annual National Student Advertising Competition (NSAC).
Matthew is a creative director with 15 years of professional experience in interactive advertising, experiential marketing and interactive product development.
In 1998 Matthew co-founded the New York City-based interactive agency environments.com to serve the needs of early stage web technology companies in Silicon Alley’s booming dot com industry. In 2002 he served as the creative director at Creative Realities (CRI), a New Jersey-based experiential marketing solutions company specializing in the design and installation of branded multimedia environments for large retailers such as Radio Shack, Bank of America, Time Warner Cable and Select Comfort. In 2008 he became creative director at Mudd Advertising, where he led the development of a new digital marketing platform called Hypercasting and led projects for Audi, Enterprise, Kaplan Higher Education, Kaplan University and the Washington Redskins.
Latest News & Views
Jamal White (Marketing & Management ’18) has faced the stereotypes before.
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During the second annual Women of UNIBusiness Hall of Fame on April 26, nine successful and influential women were recognized fo
Leadership Iowa University opened Hanna Kerr’s (Finance ’17) eyes — to Iowa’s world of business, to professionals in other cities and to a variety of leadership skills.
UNIBusiness held its annual Leadership Celebration, previously known as the Graduation Celebration, on April 11 at the Commons B