Matthew Wilson

Instructor of Marketing




Education

M.F.A. Yale University; B.F.A. Kansas City Art Institute; additional studies at Brighton Polytechnic, U.K. (now known as Brighton University).


Teaching Interests

Digital Advertising, Experiential Marketing, User Experience Development, Creative Advertising, Brand Development.


Research Interests

Digital video analytics; Marketing automation; Social and mobile marketing.


Responsibilities

In addition to his teaching responsibilities, Matthew is developing the UNIBusiness brand strategy and assists with the marketing and communications activities of the College, including the new College website and social media channels. He serves as faculty adviser to the American Advertising Federation (AAF) student chapter, which competes in the annual National Student Advertising Competition (NSAC).


Professional Accomplishments

Matthew is a creative director with 15 years of professional experience in interactive advertising, experiential marketing and interactive product development.

In 1998 Matthew co-founded the New York City-based interactive agency environments.com to serve the needs of early stage web technology companies in Silicon Alley’s booming dot com industry. In 2002 he served as the creative director at Creative Realities (CRI), a New Jersey-based experiential marketing solutions company specializing in the design and installation of branded multimedia environments for large retailers such as Radio Shack, Bank of America, Time Warner Cable and Select Comfort. In 2008 he became creative director at Mudd Advertising, where he led the development of a new digital marketing platform called Hypercasting and led projects for Audi, Enterprise, Kaplan Higher Education, Kaplan University and the Washington Redskins.


Latest News & Views


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UNI AAF students win Best in Show at 2020 ADDY Awards

The University of Northern Iowa student chapter of the American Advertising Federation (AAF) won three awards at the annual Cedar Valley Addy awards show (Student Best in Show and two Gold Addys) last month. The group earned the hardware thanks to its “Get Dogged” campaign, which it created for the annual National Student Advertising Competition (NSAC) last year. 

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