Professor of Marketing and Entrepreneurship
Ph.D. (Marketing), University of Mississippi; M.B.A., American University; Ph.D. (Marketing); B.A. (License at Law), Sanyeh University.
Principles of Marketing, Retailing, Distribution
His areas of research include consumer and business ethics, cross-cultural studies, and distribution channel analysis. He has published across these areas about forty manuscripts in refereed journals including works in Journal of Business Research, Industrial Marketing Management, Journal of Marketing Education, International Marketing Review, Journal of Business Ethics, Marketing Educational Review, Journal of Marketing Theory and Practice, Journal of Customer Behaviour, International Business Review, Journal of Asian Business, Business Ethics: A European Review, Journal of Education for Business, Journal of Marketing Channels, Journal of Professional Services Marketing, Journal of Consumer Marketing, Journal of Business Strategies, European Journal of Marketing, Journal of Direct Marketing, Journal of Promotion Management, Health Marketing Quarterly, Journal of Hospital Marketing, and a book chapter in Marketing and Entrepreneurship: Conceptual Foundations and Research Opportunities, New York: Greenfield Press. His contributions have also appeared in Pharmaceutical Marketing: Strategy and Cases. His research has been cited by many scholar publications.
Mohammed Rawwas is Professor of Marketing and Fulbright Senior Specialist. He is the recipient of four Fulbright grants and the 2007 Regent’s Award for Faculty Excellence, the most prestigious academic award in the State of Iowa. He has taught as Visiting Professor at a range of institutions in Austria, Chile, China (four times), France, Germany, Hong Kong, Japan (one year), Lebanon, Russia and Trinidad and Tobago. His teaching interests include distribution and logistics, retail management, sales management, consumer behavior, internship, marketing management, and principles of marketing. He also developed and organized a four-week study tour in China for UNI students.
Industry background of Rawwas consists of over fourteen years of experience as the marketing specialist for an international airline. His functions included the development of marketing and advertising plans, researching markets for potential route opportunities, supervising and training employees, assisting and working in many stations around the globe, and developing efficient services for the objective of expanding customer base and satisfaction.
At UNI, Rawwas has performed instrumental roles in numerous committees and associations, such as the American Marketing Association (1993-1995), International Club of Business Students (1991-2001), Pi Sigma Epsilon (1998-2000), and Students in Free Enterprise (SIFE) (2000-present). His SIFE team won six championships and $25,000 in prize money. In recognition of his contributions, he received the UNI Outstanding Advisor Award for three consecutive years, the American Marketing Association Hugh G. Wales Outstanding Advisor Award, the Regents Award for Faculty Excellence, the UNIBusiness Service Award, the UNIBusiness Teaching Excellence Award, and the UNIBusiness Faculty Scholarship Award. He was also acknowledged for outstanding achievements by Who’s Who in America in the 58th, 60th, and 61st editions (2004, 2006, & 2007).
As a doctoral candidate, Rawwas was the recipient of both the national Marketing Honorary of Alpha Mu Alpha and the Honor Society of Phi Kappa Phi. In addition, he was a Fellow at the National AMA Doctoral Consortium in August 1990 at the University of Florida.
Latest News & Views
Need an introduction or refresher to the fundamentals of using Social Media for effectively marketing your business or organization? The MBA program in the College of Business Administration at UNI announced a new graduate level one credit course on Social Media Marketing to be offered to its students taught by professional marketer Sara Kies with start dates in April, 2021.
Four former student body presidents and graduates from the College of Business Administration shared the highlights and struggles of their terms across four decades, illuminating along the way the universal struggles of the college experience and the unique challenges brought on by current events.
College is an exciting time in your life, but don’t spend all four years merely enjoying it – you should take advantage of this time to determine exactly what you want to do with your life. This article will help you decide how to choose your college major that fits your long-term goals.
The anxiety young people have about maturing in their twenties has lead to the word "adulting" becoming quite popular. It's a useful, albeit somewhat glib, catch-all term for taking care of yourself. Doing your laundry? Adulting. Scrambling an egg? Adulting. In truth, the real sign of adulthood is living a life that's within your control, and for that, there are several iOS apps to help. With these five apps, anyone can "adult" -- or at least fake it when they need to.
Do you use Gmail for your business or personal email correspondence? Do you want to improve your email experience, rather than rely on Google's standard email interface? Thanks to developers within the email productivity space, there are a growing number of productivity apps available for Gmail users. Following are five powerful Gmail productivity tools to consider adding to your email routine:
The University of Northern Iowa today begins its release of COVID-19 test results. This routinely updated aggregate data, shared in a way that protects individuals’ privacy, is available here. The dashboard will be updated each Friday and Monday. “Timely, accurate information is a powerful tool for fighting COVID-19, and we believe everyone in the community deserves to have access to it as we work together to stop this virus,” said President Mark A. Nook.