Professor of Marketing
Ph.D. (Marketing), University of Mississippi; M.B.A., American University; Ph.D. (Marketing); B.A. (License at Law), Sanyeh University.
Principles of Marketing, Retailing, Distribution
His areas of research include consumer and business ethics, cross-cultural studies, and distribution channel analysis. He has published across these areas about forty manuscripts in refereed journals including works in Journal of Business Research, Industrial Marketing Management, Journal of Marketing Education, International Marketing Review, Journal of Business Ethics, Marketing Educational Review, Journal of Marketing Theory and Practice, Journal of Customer Behaviour, International Business Review, Journal of Asian Business, Business Ethics: A European Review, Journal of Education for Business, Journal of Marketing Channels, Journal of Professional Services Marketing, Journal of Consumer Marketing, Journal of Business Strategies, European Journal of Marketing, Journal of Direct Marketing, Journal of Promotion Management, Health Marketing Quarterly, Journal of Hospital Marketing, and a book chapter in Marketing and Entrepreneurship: Conceptual Foundations and Research Opportunities, New York: Greenfield Press. His contributions have also appeared in Pharmaceutical Marketing: Strategy and Cases. His research has been cited by many scholar publications.
Mohammed Rawwas is Professor of Marketing and Fulbright Senior Specialist. He is the recipient of four Fulbright grants and the 2007 Regent’s Award for Faculty Excellence, the most prestigious academic award in the State of Iowa. He has taught as Visiting Professor at a range of institutions in Austria, Chile, China (four times), France, Germany, Hong Kong, Japan (one year), Lebanon, Russia and Trinidad and Tobago. His teaching interests include distribution and logistics, retail management, sales management, consumer behavior, internship, marketing management, and principles of marketing. He also developed and organized a four-week study tour in China for UNI students.
Industry background of Rawwas consists of over fourteen years of experience as the marketing specialist for an international airline. His functions included the development of marketing and advertising plans, researching markets for potential route opportunities, supervising and training employees, assisting and working in many stations around the globe, and developing efficient services for the objective of expanding customer base and satisfaction.
At UNI, Rawwas has performed instrumental roles in numerous committees and associations, such as the American Marketing Association (1993-1995), International Club of Business Students (1991-2001), Pi Sigma Epsilon (1998-2000), and Students in Free Enterprise (SIFE) (2000-present). His SIFE team won six championships and $25,000 in prize money. In recognition of his contributions, he received the UNI Outstanding Advisor Award for three consecutive years, the American Marketing Association Hugh G. Wales Outstanding Advisor Award, the Regents Award for Faculty Excellence, the UNIBusiness Service Award, the UNIBusiness Teaching Excellence Award, and the UNIBusiness Faculty Scholarship Award. He was also acknowledged for outstanding achievements by Who’s Who in America in the 58th, 60th, and 61st editions (2004, 2006, & 2007).
As a doctoral candidate, Rawwas was the recipient of both the national Marketing Honorary of Alpha Mu Alpha and the Honor Society of Phi Kappa Phi. In addition, he was a Fellow at the National AMA Doctoral Consortium in August 1990 at the University of Florida.
Latest News & Views
If you’re prepared for each meeting with an agenda and/or classroom instruction and you’d like to take a poll, simply set one up prior to the meeting directly in Zoom. It’s easy to do and you’re able to share the results with participants during the meeting and download the results.
Zoom has become the virtual meeting platform of choice for thousands of people due to the COVID-19 pandemic. If you’re new to Zoom, or virtual meetings in general, the idea of online meetings can be overwhelming for us who’ve never worked or taken classes from home.
COVID-19 is forcing us to make organizational adjustments that are outside of the comfort zone for some. Although it’s been reported that 43 percent of employees work remotely with some frequency, leading a team of employees from afar can feel daunting, especially if those employees are new to working from home.
The University of Northern Iowa student chapter of the American Advertising Federation (AAF) won three awards at the annual Cedar Valley Addy awards show (Student Best in Show and two Gold Addys) last month. The group earned the hardware thanks to its “Get Dogged” campaign, which it created for the annual National Student Advertising Competition (NSAC) last year.
The past few years have been especially fun for Steve Bruere (Marketing ‘03).
Laurie Watje has worked closely with UNI students and their businesses for 12 years.