Yu (Jade) Chu

The supply chain is always disruptive, with or without the pandemic. Jade's overarching research interest is supply chain disruption in two directions: upstream and downstream. Her primary research stream centers on the decision-making in buyer-supplier exchanges, both in a steady operative and disruptive mode. Her secondary research stream examines consumer reactions to supply chain disruptions, such as in sustainability and food chain through transparency. Using multi-staged experimental studies, Jade connects both areas to infer further the causal effect of buyers, suppliers, and consumers' decision processes.