Dale Cyphert
Head of Marketing and Entrepreneurship
MBA Program Director
CBB 338
Dale Cyphert
Head of Marketing and Entrepreneurship
MBA Program Director
Dale Cyphert has a background in public relations and advertising and obtained her MBA, leading to a career in management for retail operations. After a decade, she went back to communication as a workplace skills consultant before getting into a doctorate program and becoming a professor. She approaches work with students with great anticipation. She has more fun teaching than anything else, seeing it as part party and part game and a crucial part of guiding students along their journey.
Hobbies & Interests
In her free time, she enjoys watching football, particularly her favorite team, the 49ers, reading physics and editing Wikipedia pages.
Ph.D. (Speech Communication), Pennsylvania State University; M.A. (Rhetoric), University of California at Davis; B.A. (Speech Communication), San Diego State University.
Strategic and management communication, management in team-based and virtual organizations, and integrated communication across the curriculum.
With a professional background in public relations, marketing, and retail operations, Dale remains most interested in the nuts and bolts of effective communication practice. Current projects explore the communication methods needed to create the adaptive, distributed, learning organizations of the future. This includes effective methods to handle remote work, which is at the top of everyone's post-pandemic to-do list, but there is so much more! Traditional workplace communications don't focus on widely sharing employee's new information, learning from failure, or encouraging innovation, but these are critical in sustainable, contemporary organizations. More suitable communication methods have been effectively used by indigenous communities, oral workplaces, and complex biological systems, though, so that's where Dale is researching at the moment.
Cyphert is a member of the National Communication Association, the American Communication Association, and the Association for Business Communication. Cyphert's more than 60 publications include articles in The Quarterly Journal of Speech, Text and Performance Quarterly, Corporate Reputation Review, Communication Education, and The Western Journal of Communication, as well as ERIC documents, instructional supplements, and various practitioner magazines. She has presented more than 100 papers at regional and national conventions as well as programs for media and community audiences.