Gunwoo Yoon

The department's newest faculty member also focuses on the newest marketing techniques:  social media and gamification and their effects on the ways consumers think and decide. The results demonstrate both the complexity of human cognition and the power of digital media to harness that complexity. How could it matter, for example, whether you ask customers to rate their choices with an "X" or a checkmark? What difference would it make if social media ads were delivered on a sunny or a cloudy day? Turns out to be quite a lot, along with a lot of other fascinating things we've forgotten to notice like avatar appearance, emoji choices, and multitasking.