Gunwoo Yoon

Assistant Professor of Marketing and Entrepreneurship

Gunwoo Yoon
Location: 

CBB 339

Phone: 
(319) 273-6930

Gunwoo Yoon

Assistant Professor of Marketing and Entrepreneurship

Education: 

Ph.D., University of Illinois at Urbana-Champaign; M.S., Korea Advanced Institute of Science and Technology; B.B.A., Sogang University

Teaching Interests: 

Advertising and Promotion; Consumer Behavior

Research Interests: 

Social Media Marketing, Attitude and Persuasion, Gamification

Professional Accomplishments: 

Prior to joining UNI, Yoon was a faculty member at the University of Miami. His research focuses on information processing aspects of persuasion. He has published in several scholarly journals, including the Journal of Advertising, the Journal of Consumer Psychology, Psychological Science, the Journal of Interactive Advertising, among others. He is currently on the editorial review board of the Journal of Advertising.