Matthew Wilson


Instructor of Marketing and Entrepreneurship

Matthew Wilson

CBB 340

(319) 273-6046

Matthew Wilson


Instructor of Marketing and Entrepreneurship

Matthew Wilson is an advertising creative director with more than 20 years of professional experience in digital advertising, experiential marketing, user experience and digital product development. He came to UNI in 2011 to build a strong digital component in the marketing department.

Wilson sees students as pre-professionals and strives to instruct them in such a way that minimizes hand-holding and empowers them to take charge of their own learning. In all of his classes, Wilson attempts to avoid textbooks in favor of the messy ambiguous business world that students will face in their professional careers.

Hobbies & Interests
In his free time, Wilson has been tinkering with Python to scrape data from social channels. He’s been working with his son to develop experiences in virtual reality. Wilson is a fan of music, playing guitar, collecting vintage audio gear and listening to jazz. He and his wife love to read and have a large library.


M.F.A. Yale University; B.F.A. Kansas City Art Institute; additional studies at Brighton Polytechnic, U.K. (now known as Brighton University).

Teaching Interests

Digital Advertising, Experiential Marketing, User Experience Development, Creative Advertising, Brand Development.

Research Interests

Digital video analytics; Marketing automation; Social and mobile marketing.

Professional Accomplishments

Matthew is a creative director with 15 years of professional experience in interactive advertising, experiential marketing and interactive product development.

In 1998 Matthew co-founded the New York City-based interactive agency to serve the needs of early stage web technology companies in Silicon Alley’s booming dot com industry. In 2002 he served as the creative director at Creative Realities (CRI), a New Jersey-based experiential marketing solutions company specializing in the design and installation of branded multimedia environments for large retailers such as Radio Shack, Bank of America, Time Warner Cable and Select Comfort. In 2008, he became creative director at Mudd Advertising, where he led the development of a new digital marketing platform called Hypercasting and led projects for Audi, Enterprise, Kaplan Higher Education, Kaplan University and the Washington Redskins.