Travis Steffen remembers the first time he contemplated building a business. An undergraduate student, he was sitting in his dorm room at Dancer Hall, chatting with his two roommates. They wanted to make bed lofts and sell them to incoming students. They calculated a $10,000 profit, life-changing money in college. Although they later found out UNI already contracted with a bed loft company and dropped the idea, Steffen couldn’t shake the potential.