David Martin finds his passion for sales at UNIBusiness
David Martin (Marketing ’20) is naturally a people person, so it isn’t a surprise that he ended up in sales and marketing relatively early in his collegiate career.
Martin grew up in northeast Iowa. In high school, he was interested in computers and built his own when he was just 16 years old. He thought about studying search engine optimization, but his outgoing and extroverted personality didn’t mesh well with sitting behind a desk for most of the day.
A high school career counselor recommended he attend the University of Northern Iowa’s College of Business Administration, where Martin could take classes and find his next path.
He originally planned to major in supply chain management, but he saw a message written in chalk on the sidewalk on his way to class announcing an American Marketing Association meeting. He attended, joined the club and took up marketing from there.
Since then, Martin has been involved in a variety of student organizations and competed in competitions across the nation.
“Just going to these conferences and hearing and networking with other students who are like-minded and self-driven is amazing,” Martin said. “The student organizations I’ve been a part of have really been superb for that.”
Martin also completed a six-week study-abroad trip to Italy from May to June 2018, where he immersed himself in the culture.
“It was interesting going over there and seeing how they lived their lives,” he said. “You can talk about it and read about it as much as you want, but until you immerse yourself in it, it’s truly an eye-opening experience.”
Martin currently serves as a local ambassador for Rockstar, the energy drink company. In that role, he uses his people skills to the fullest. He holds events, attends student organization meetings and promotes the Rockstar brand in other ways.
Last summer, Martin was an intern with Sugar Foods Corp., a food manufacturing company. While working in the Cedar Falls area, he cold-called and traveled to more than 50 locations to conduct face-to-face meetings with restaurant managers.
As for the future, Martin said he wants to continue to be involved with student organizations and the school throughout his last two years at UNI. He also plans to stay in sales and marketing after he graduates, with his eye on something bigger once he gets more experience under his belt.
“I see marketing and sales as a great fit for me after college,” Martin said. “Eventually, 20 or 30 years down the road, if management is an option, I believe it would be something I would love to do. I want to help people develop themselves.”