News & Views‌

Instructor by day, entrepreneur by night

May 23, 2016 - 12:00am
UNIBusiness Editor
Exterior street view of restored buildings in downtown Waterloo

In the classroom, students often wonder how what they're learning can be applied to the "real world" to best prepare themselves for life after graduation. Students enrolled in UNIBusiness instructor David Deeds' Entrepreneurship class work in the traditional classroom setting but also have the opportunity to get hands-on experience through the work Deeds is involved in outside of school hours.

Deeds is an instructor of Accounting and the T. Wayne Davis Entrepreneur-In-Residence which includes teaching entrepreneurship classes in the Certificate in Entrepreneurship curriculum and working with the College's John Pappajohn Entrepreneurship Center (JPEC), and Business & Community Services (BCS). Today, Mr. Deeds continues the tradition of support for small businesses that was so important to the late Mr. Davis.

In addition to teaching, Deeds is also employed by JSA Development, a local company striving to revitalize and restore buildings in downtown Waterloo, IA. While his official title for the company is controller, his influence goes far beyond the numbers as he has a hand in collaborating with architects and construction companies.

Deeds' background greatly influences his motivation for being a part of JSA Development. Prior to coming to the area, Deeds lived in Lincoln Park, Chicago. He really enjoys the vibrant feel of living and working in an urban/downtown setting and wants to bring that feel to downtown Waterloo. One of his goals is to offer the choice downtown apartment living instead of the traditional suburban setting. He sees a huge benefit in this form of alternative housing in the interaction and incidental contact that comes with being able to walk to work or other venues that would not happen on a long commute.

Instead of demolishing the sites they acquire, JSA Development prefers to restore the buildings to their condition during the 1800-1900s. As a result, JSA Development is able to offer apartment living as well as space for businesses. One of the reasons for preserving the original physical structure is that it's important for a community to know where it's been and where it's going, Deeds explains. At many of the sites, the original structure and floor still remain and can be seen blended into the newly renovated parts. Deeds hopes the success that JSA Development has had in recent years will contribute to his vision of developing a more positive perception of downtown Waterloo and what it has to offer.


UNI Business

UNIBusiness Editor

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