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Mike Klassen's book gaining national attention

July 5, 2016 - 12:00am
UNIBusiness Editor
Marketing Professor Mike Klassen covers topics on his blackboard

Last week, associate professor of marketing and author of Hippie Inc., Mike Klassen was invited by the California Historical Society to address its members to shed light on the topic of the Haight-Ashbury hippies, who are the focus of Klassen's book.

The Society will be holding a series of special events starting in January 2017 in commemoration of the 50th anniversary of "the summer of love" which was a seminal event in the summer of 1967 for the Haight-Ashbury hippie movement. Klassen has been asked to be involved in the events of 2017 as they will unfold in San Francisco.

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