Advertising and digital media professionals have become highly sought after in recent years.

As businesses put more money into digital marketing, the demand for professionals who can conduct keyword research, develop a social media strategy and use web analytics continues to increase.

The Advertising and Digital Media Marketing emphasis at UNIBusiness will prepare you for a job in interactive advertising while giving you the business core necessary to outshine other university and college graduates.

Our accredited business program will accelerate your ability to make data-driven decisions by immersing you in real-world digital marketing situations. After graduation, you'll have the digital campaign management skills needed to analyze and execute social media engagement, business intelligence, search engine optimization (SEO), search engine marketing (SEM), web analytics and modern advertising trends. You'll also possess a solid business core in accounting, economics and management that will make you more valuable in the eyes of employers.


 

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UNI AAF students win Best in Show at 2020 ADDY Awards

The University of Northern Iowa student chapter of the American Advertising Federation (AAF) won three awards at the annual Cedar Valley Addy awards show (Student Best in Show and two Gold Addys) last month. The group earned the hardware thanks to its “Get Dogged” campaign, which it created for the annual National Student Advertising Competition (NSAC) last year. 

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