Advertising and digital media professionals have become highly sought after in recent years.

As businesses put more money into digital marketing, the demand for professionals who can conduct keyword research, develop a social media strategy and use web analytics continues to increase.

The Advertising and Digital Media Marketing emphasis at UNIBusiness will prepare you for a job in interactive advertising while giving you the business core necessary to outshine other university and college graduates.

Our accredited business program will accelerate your ability to make data-driven decisions by immersing you in real-world digital marketing situations. After graduation, you'll have the digital campaign management skills needed to analyze and execute social media engagement, business intelligence, search engine optimization (SEO), search engine marketing (SEM), web analytics and modern advertising trends. You'll also possess a solid business core in accounting, economics and management that will make you more valuable in the eyes of employers.

 

Careers & Salary

From wall street to main street, marketing is an essential business function to any business. With the increase in mobile technology and the demand to stand out has caused the need for creative marketers to skyrocket.

Typical entry level job titles in Advertising and Digital Media include:

  • Copywriter
  • Client Service Representative
  • Search Engine Marketing Account Manager
  • Marketing Automation Consultant
  • Social Media Strategist
  • User Experience Designer
  • Account Executive
  • Media Buyer
  • Media Strategist
  • Advertising Manager

 In May 2016, the median annual wage for Advertising, Promotion, and Marketing Managers was $100,810.

Most entry-level workers start out as Marketing Strategists, Coordinators and Copywriters, where starting salaries range from $45,000 to $60,000.

 

Curriculum

After graduation, you'll have the digital campaign management skills needed to analyze and execute social media engagement, business intelligence, search engine optimization (SEO), search engine marketing (SEM), web analytics and modern advertising trends. You'll also possess a solid business core in accounting, economics and management that will make you more valuable for employers.

Typical Advertising and Digital Media emphasis courses include:

  • Principles of Marketing
  • Consumer Behavior
  • Marketing Research
  • Marketing Strategy
  • Advertising and Promotion
  • Digital Advertising
  • Personal Selling
  • Sales Management
  • Services Marketing
  • Distribution and Logistics
  • Retail Management
  • New Product Management
  • Global Marketing
  • Global Trade Practices
  • Entrepreneurship
  • Value Based Pricing
  • Advertising Campaign Development
  • Marketing Internship

View Advertising and Digital Media Courses

 

Beyond the Classroom

There is no better way to get real-world marketing experience than through one of our 20 student organizations. Each organization has an individual or team of individuals responsible for marketing and promoting the activities going on in their organization.

But, If you’re looking for a specific organization that centers around advertising and digital media, there is one perfect fit.

 

American Advertising Federation (AAF + UNI)

AAF + UNI's mission is to build a vibrant and engaged community of students who are passionate about advertising. One way in which they accomplish this is through real-client projects.

Each year the AAF + UNI partners with a major corporate client to create an integrated marketing campaign for the National Student Advertising Competition (NSAC). Clients have included, Pizza Hut, Snapple and Ocean Spray. Students in over 200 chapters nationwide receive a case study in September outlining the sponsoring company’s campaign objectives, the history of the product and their current advertising situation. Students must research the product and its competition, identify potential problem areas and collaborate to devise a completely integrated marketing campaign for the client. AAF + UNI took 3rd place at the NSAC in 2015.

Learn more about UNI AAF + UNI.

 

Other organizations to check out:

American Marketing Association (AMA)

Pi Sigma Epsilon (PSE)

Global Business Club

UNI Entrepreneurs

 

Learn More

Complete the form below to receive more information by mail on how you can succeed with a degree in advertising and digital media.

Marketing: Advertising RFI











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