Our accredited business program will accelerate your ability to make data-driven decisions by immersing you in real-world digital marketing situations.

After graduation, you'll have the digital campaign management skills needed to analyze and execute social media engagement, business intelligence, search engine optimization (SEO), search engine marketing (SEM), web analytics and modern advertising trends. You'll also possess a solid business core in accounting, economics and management that will make you more valuable for employers.

 

Typical Advertising and Digital Media emphasis courses include:

  • Principles of Marketing
  • Consumer Behavior
  • Marketing Research
  • Marketing Strategy
  • Advertising and Promotion
  • Digital Advertising
  • Personal Selling
  • Sales Management
  • Services Marketing
  • Distribution and Logistics
  • Retail Management
  • New Product Management
  • Global Marketing    
  • Global Trade Practices  
  • Entrepreneurship
  • Value Based Pricing
  • Advertising Campaign Development
  • Marketing Internship

View Advertising and Digital Media Courses

Latest News & Views


Cedar Valley Food Runner
EatStreet acquires UNI student start up

Russel Karim (Computer Science & Entrepreneurship '15) has always been a problem solver, and he saw a problem in the Cedar Valley food scene. 

2 months 1 week ago
UNI Business AAF Get Dogged Subway Signage
UNI panthers takes on big dogs

Coming in as an underdog in the National Student Advertising Competition in Kansas City, the University of Northern Iowa student chapter

3 months 2 weeks ago