Our accredited business program will accelerate your ability to make data-driven decisions by immersing you in real-world digital marketing situations.

After graduation, you'll have the digital campaign management skills needed to analyze and execute social media engagement, business intelligence, search engine optimization (SEO), search engine marketing (SEM), web analytics and modern advertising trends. You'll also possess a solid business core in accounting, economics and management that will make you more valuable for employers.

 

Typical Advertising and Digital Media emphasis courses include:

  • Principles of Marketing
  • Consumer Behavior
  • Marketing Research
  • Marketing Strategy
  • Advertising and Promotion
  • Digital Advertising
  • Personal Selling
  • Sales Management
  • Services Marketing
  • Distribution and Logistics
  • Retail Management
  • New Product Management
  • Global Marketing    
  • Global Trade Practices  
  • Entrepreneurship
  • Value Based Pricing
  • Advertising Campaign Development
  • Marketing Internship

View Advertising and Digital Media Courses

Latest News & Views


united states, china and the stock market
Upcoming event: What if business stopped pandering to China?

Monday, December 9, 2019
7:00 PM
Curris Business Building #109 John Deere Auditorium

China has become increasingly assertive in forcing companies wishing to do business in China to conform to Chinese governmental demands. What if U.S. companies stopped pandering to China?

1 month 2 weeks ago