Business analytics is a field that uses historical performance data to drive future business decisions.

Recent reports suggest that most individuals create 1MB of data every second. What’s more astonishing is that 90% of the world’s data was generated within the last three years. 

Businesses and organizations are increasingly analyzing data to make calculated and strategic business decisions; this is where business analytics experience is key.

A degree in business analytics from UNI’s business college will give you practical insight into how to interpret various forms of data and use the findings to guide organizational decisions. You’ll learn how to work with large data sets to identify trends and visually communicate your interpretations, predictions and suggestions for action to business leaders.


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Business analytics careers

Business analytics is more technical than some careers in management information systems. Success in business analytics requires love for spreadsheets, structure and systems. Potential career opportunities include:

  • Data Scientist
  • Data Analyst
  • Big Data Analytics Specialist
  • Business Intelligence Analyst

Business analytics curriculum

 The following courses will teach you how to analyze organizational needs and solve problems by implementing technological solutions:

  • Business Application Development

  • Business Analytics Fundamentals

  • Predictive Business Analytics and Cloud Computing

  • Database Management and Theory

  • Business Intelligence

  • Business Analytics Projects

View Business Analytics Curriculum


Beyond the classroom

The Management Information Systems Association (MISA) will introduce you to today’s dynamic business world through various company speakers from organizations like Federated Insurance, IBM, John Deere, RSM, Ernst & Young and others.

Throughout the school year, MISA hosts alumni speakers and trips to various corporate headquarters in and around Iowa. The student organization’s goal is to increase your professional network of MIS professionals before you graduate.

Learn more about MISA


Learn more about a degree in business analytics

Business Analytics RFI

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