Take your business degree farther with a global marketing degree.

Global marketing professionals are growing in popularity as business continues to expand its borders. The Global Marketing emphasis will give you the marketing education needed to develop successful marketing campaigns and the training on how to apply it to international business situations.

Global marketing will prepare you to work domestically with international business clients or pursue marketing employment abroad.

 

Global Marketing Careers & Salary

Anything you can do with a marketing degree, you can do with a global marketing degree. The career paths for global marketing graduates include:

  • Brand Manager

  • Product Manager

  • Global Marketing Specialist

  • International Marketing Manager

  • Marketing Coordinator

The national median average for Marketing Managers is $127,560. While most students don't get management positions right out of college, many start as Marketing Specialists and Coordinators.



UNIBusiness Marketing major book

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Global Marketing Curriculum

The Global Marketing emphasis provides the skills needed to implement transactions for global trade and marketing immediately upon graduation. You'll put theory into business application for the daily challenges of the global marketplace through specific courses and an international internship opportunities.

Global marketing courses and electives include:

  • Principles of Marketing

  • Consumer Behavior

  • Marketing Research

  • Marketing Strategy

  • Advertising and Promotion

  • Digital Advertising

  • Personal Selling

  • Sales Management

  • Services Marketing

  • Distribution and Logistics

  • Retail Management

  • New Product Management

  • Global Marketing    

  • Global Trade Practices  

  • Entrepreneurship

  • Value Based Pricing

  • Advertising Campaign Development

  • Marketing Internship

View Global Marketing Courses

 

UNI Global Business Club

The purpose of UNI Global Business Club is to create an educational and cultural environment in which business students who have an interest in international business can share ideas and experiences within the university setting and community at large. Global Business allows International Students to network and experience international business concepts with U.S. business students.

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