Take your business degree farther as a global marketing manager for organizations with international products or services.

Global marketing professionals are growing in popularity as business continues to expand its borders. Our reliance on technology has increased the need for organizations in all industries to strategize how their products are priced, placed and promoted throughout the world.

A degree in global marketing management will give you the education and experience needed to develop successful marketing campaigns for global organizations.

Global marketing management will also prepare you to work domestically with international business clients or pursue marketing employment abroad.

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Global marketing management careers

Some of the world’s largest and most progressive businesses rely on global marketing managers to increase brand awareness and product sales internationally. Typical careers in global marketing management include:

  • Global Brand Manager
  • International Marketing Manager
  • Global Product Manager
  • Digital Marketing Manager
  • International Content Marketing Manager
  • Global Marketing Associate

Global marketing management curriculum

A degree in global marketing management provides the skills needed to implement global product marketing strategies immediately upon graduation. You'll put theory into business application for the daily challenges of the global marketplace through specific courses and international internship opportunities.

  • New Product Management
  • Global Marketing
  • Retail Marketing
  • Global Trade Practices
  • Value-Based Pricing
  • Distribution and Logistics

View Global Marketing Management curriculum


Beyond the classroom

The UNI Global Business Club provides opportunities to learn about international business through global case competitions, research activities and professional development trips to metro areas around the Midwest. In addition, UNI Global Business Club allows international students to network and experience international business concepts with domestic business students.

Learn more about UNI Global Business Club

Learn more about a degree in global marketing management

Global Marketing Management RFI

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