Marketing is about creatively urging people to take action.

Marketing is an essential business function that focuses on researching, advertising, selling and delivering products and services to customers. It's a critical element to the success of every business which makes marketing a good choice if you're looking for a stable career.


Marketing Management requires "big picture" strategic thinking 

A marketing manager must oversee a wide variety of business functions and work with many different areas of an organization. Although most students don't get management positions right out of college, many forward thinking companies are hiring marketing management graduates into entry-level professional development programs. These programs will expose you to all areas of their organization and prepare you for executive leadership in the future.

Potential careers with a degree in marketing management include:

  • Advertising Manager
  • Brand Manager
  • Marketing Manager
  • Sales Manager

The national median average for Marketing Managers is $129,380. While most students don't get management positions right out of college, many start as Marketing Specialists and Coordinators.*


Student work together in the library

Students walking around campus during the Fall

Students work at a lab station

Marketing management courses

  • Consumer Behavior
  • Marketing Research
  • Marketing Strategy
  • Advertising and Promotion
  • Digital Advertising
  • Personal Selling
  • Sales Management
  • Services Marketing
  • Distribution and Logistics
  • Retail Management
  • New Product Management
  • Global Marketing
  • Global Trade Practices
  • Entrepreneurship
  • Value Based Pricing
  • Advertising Campaign Development
  • Marketing Internship

View Marketing Management Courses

Marketing beyond the classroom

There’s no better way to get real-world experience than through a marketing leadership position in one of our 20 student organizations. You can also join a variety of marketing specific student organizations and clubs.


American Advertising Federation (AAF + UNI)

AAF + UNI is dedicated to providing you with opportunities and experiences that incite a passion for advertising. Activities include real-client competitions, speaker presentations and various networking events.

UNI American Advertising Federation

American Marketing Association (AMA)

UNI AMA offers you the opportunity to connect with fellow marketers, attend a wide variety of professional and social events, participate in the Cedar Valley community and learn about today’s ever-changing marketing profession.

UNI American Marketing Association

Pi Sigma Epsilon (PSE)

PSE is an organization dedicated to those who want to pursue marketing, sales management and personal selling careers.

UNI American Advertising Federation

Global Business Club

Global Business Club connects with domestic and international students to learn about international business operations and national cultures.

UNI Global Business Club

UNI Entrepreneurs an Affiliate of CEO and SIFE

UNI Entrepreneurs is an organization that informs, supports and will inspire you to be entrepreneurial; to seek opportunity through business creation.

UNI Entrepreneurs Club

Learn More

Complete the form below to receive more information by mail on how you can succeed with a degree in marketing management.

Marketing: Management RFI

Latest News & Views