Wilson Writing Style
Three small letters that represent a world of possibility.
UNI. At our core, we exist to help our students realize their fullest potential. This is powerfully represented throughout our brand.
It’s in what we say, how we say it and how we present ourselves across all mediums. The UNI brand connects us by uniting our past, present and future as we move forward to new horizons. Together, we achieve beyond. Together, we are #1UNI.
Wilson College Editorial Style Guide
How to refer to the college
Primary
• Wilson College of Business
Formal
- David W. Wilson College of Business
- Wilson College of Business at the University of Northern Iowa
Informal
- Wilson College
Colloquial
- Wilson
Acronym
- WLSN
How not to refer to the college
Unprestigious
- UNI’s Wilson College of Business
Outdated
- UNI Business
- UNIBusiness
Incorrect
- WBiz
- WCB
- WCOB
- CBiz
- COB
University Writing Resources
Our written identity is how we tell the story of UNI. The tone we use, the personality we reflect, the elements of our story keep our brand centered and genuine. Our brand purpose, values and attributes drive our messages, while our brand personality shapes a consistent, but creative, tone and voice. With a unified brand voice, we consistently reinforce the promise of the University of Northern Iowa.