Wilson Brand Guidelines
How we show up matters — in every message, every moment, every touchpoint
Brand guidelines ensure everything we create reflects a clear, consistent story about who we are. At the Wilson College of Business, our brand goes beyond visuals — it’s how we show up, how we communicate, and how we represent the experience we deliver. It lives in what we say, how we say it, and how we present ourselves across every interaction.
When we align around a shared voice and identity, we become stronger and more recognizable. Consistency builds trust. Clarity builds confidence. And a unified brand ensures every touchpoint reinforces who we are and what we stand for — helping us make a stronger, more lasting impression.
Logo Lockups
A logo lockup is the approved arrangement of a UNI logo and our college’s name into a single, fixed composition. It defines how these elements are positioned, spaced, and scaled to ensure consistency and recognition across all uses.
Primary
Use this as the standard, everyday version of the logo. It should be used across most applications, including marketing materials, digital content, social media, and general communications.
Formal
Use this version for more formal or official contexts, such as awards, offer letters, and ceremonial or institutional materials.
Wilson College Editorial Style Guide
How to refer to the college
Primary
• Wilson College of Business
Formal
- David W. Wilson College of Business
- Wilson College of Business at the University of Northern Iowa
Informal
- Wilson College
Colloquial
- Wilson
Acronym
- WLSN
How not to refer to the college
Unprestigious
- UNI’s Wilson College of Business
- UNI Wilson College of Business
Outdated
- UNI Business
- UNIBusiness
Incorrect
- WBiz
- WCB
- WCOB
- CBiz
- COB
University Writing Resources
Our written identity is how we tell the story of UNI. The tone we use, the personality we reflect, the elements of our story keep our brand centered and genuine. Our brand purpose, values and attributes drive our messages, while our brand personality shapes a consistent, but creative, tone and voice. With a unified brand voice, we consistently reinforce the promise of the University of Northern Iowa.