Business Analytics Major

Data analysis tells stories using numbers instead of words.

More than looking at numbers, business analysts actually see trends, stories, predictions, opportunities when they interpret data. It’s about seeing meaning in the data and recommending business decisions. You might look for historical trends, you may use data to predict what would likely happen in the future. You may test different scenarios to see what happens. 

McKinsey research has shown that companies using data analytics experience average higher financial profits. That means demand for business analysts has increased. As one of the fastest growing (and in short supply) careers, data analysts are part of critical to successful business plans. 

Student analyzing analytics and statistics for business.


annual pay for the Business Analytics jobs category according to ZipRecruiter.



Our business analytics graduates are prepared to meet the growing demand for analytics skills (2020).


Growth in Job Opportunities 

according to the Bureau of Labor Statistics.

Find out More About Business Analytics

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Google Analytics

Business Analytics Careers

Business analytics is more technical than some careers in management information systems. Success in business analytics requires love for spreadsheets, structure and systems. Potential career opportunities include:

  • Data Scientist
  • Data Analyst
  • Big Data Analyst Specialist
  • Business Intelligence Analyst
  • Research Analyst
  • Analyst
  • Pricing Analyst
  • Portfolio Analyst

Business Analytics Courses

The following courses will teach you how to analyze organizational needs and solve problems by implementing technological solutions:

  • Introduction to Information Systems
  • Business Application Development
  • Business Analytics Fundamentals
  • Advanced Business Analytics 
  • Economics and Business Forecasting
  • Database Management and Theory
  • Business Intelligence

‌Four-Year Plan


Top Employers

Our graduates are in demand! Whether you want to be a data scientist for a major corporation or analyze investment as a Portfolio Analyst, you’ll be getting the business knowledge and professional skills to succeed at UNI’s College of Business. 

Here are a few of the companies where our business analytics alumni work: 

  • AEGON | Transamerica
  • Allied Universal
  • Ameriprise Financial Services
  • Best Buy
  • Collins Aerospace
  • Farmers State Bank
  • Fidelity Bank & Trust
  • Hy-Vee, Inc.
  • John Deere
  • Kent Corporation
  • Lincoln Savings Bank
  • Menards
  • Nationwide Insurance
  • Pella Corporation
  • Sherwin-Williams
  • Target Stores 
  • Wellmark Blue Cross Blue Shield
  • Wells Fargo


Beyond the Classroom

Rise to the top of the applicant list by joining a student organization.

UNI Management Information Systems Association

The University of Northern Iowa Management Information Systems Association (MISA) is the premier student organization for information systems students and is well-respected by business professionals across the Midwest. As a UNI MISA member, you’ll have access to the latest career information, attend networking events with potential employers or recruiters and increase your social interaction with other students working towards careers in information systems and information technology.

UNI Women in Business

Women in Business strives to support women in business and develop students with an interest in the professional world. Our members participate in organizing fundraisers and events as well as attend conferences throughout the year that allow them to expand their professional horizons and work towards a promising future.