Business Analytics Major

Business analytics is a field that uses historical performance data to drive business decisions

Recent reports suggest that most individuals create 1MB of data every second. What’s more astonishing is that 90% of the world’s data was generated within the last three years. 

Businesses and organizations are increasingly analyzing data to make calculated and strategic business decisions; this is where business analytics experience is key.

A degree in Business Analytics from UNI’s business college will give you practical insight into how to interpret various forms of data and use the findings to guide organizational decisions. You’ll learn how to work with large data sets to identify trends and visually communicate your interpretations, predictions and suggestions for action to business leaders.

Student analyzing analytics and statistics for business.


annual pay for the Business Analytics jobs category according to ZipRecruiter.



Our business analytics graduates are prepared to meet the growing demand for analytics skills (2020).


Growth in Job Opportunities 

according to the Bureau of Labor Statistics.

Find out More About Business Analytics

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Business Analytics Careers

Business analytics is more technical than some careers in management information systems. Success in business analytics requires love for spreadsheets, structure and systems. Potential career opportunities include:

  • Data Scientist
  • Data Analyst
  • Big Data Analyst Specialist
  • Business Intelligence Analyst
  • Research Analyst
  • Analyst
  • Pricing Analyst
  • Portfolio Analyst

Business Analytics Courses

The following courses will teach you how to analyze organizational needs and solve problems by implementing technological solutions:

  • Introduction to Information Systems
  • Business Application Development
  • Business Analytics Fundamentals
  • Advanced Business Analytics 
  • Economics and Business Forecasting
  • Database Management and Theory
  • Business Intelligence

‌Four-Year Plan


Top Employers

Our graduates are in demand! Whether you want to be a data scientist for a major corporation or analyze investment as a Portfolio Analyst, you’ll be getting the business knowledge and professional skills to succeed at UNI’s College of Business. 

Here are a few of the companies where our business analytics alumni work: 

  • AEGON | Transamerica
  • Allied Universal
  • Ameriprise Financial Services
  • Best Buy
  • Collins Aerospace
  • Farmers State Bank
  • Fidelity Bank & Trust
  • Hy-Vee, Inc.
  • John Deere
  • Kent Corporation
  • Lincoln Savings Bank
  • Menards
  • Nationwide Insurance
  • Pella Corporation
  • Sherwin-Williams
  • Target Stores 
  • Wellmark Blue Cross Blue Shield
  • Wells Fargo


Beyond the Classroom

Rise to the top of the applicant list by joining a student organization.

UNI Management Information Systems Association

The University of Northern Iowa Management Information Systems Association (MISA) is the premier student organization for information systems students and is well-respected by business professionals across the Midwest. As a UNI MISA member, you’ll have access to the latest career information, attend networking events with potential employers or recruiters and increase your social interaction with other students working towards careers in information systems and information technology.

UNI Women in Business

Women in Business strives to support women in business and develop students with an interest in the professional world. Our members participate in organizing fundraisers and events as well as attend conferences throughout the year that allow them to expand their professional horizons and work towards a promising future.