Customer-focused education at its finest.

With millions of brands at-home and even more abroad, businesses need marketing professionals now more than ever to help them stand out from the crowd. Products, long before they become commercially available, rely on marketers to understand customer wants and needs and to help develop the where, when, and how the product will be sold. Marketing offers an in-demand career looking for creative solutions to business and customer demands.

In the UNIBusiness Department of Marketing and Entrepreneurship, there is as much a focus on development inside the classroom as outside of it. Inside the classroom, you will learn key practices and strategies through simulations and real-world applications. Outside the classroom, you can join any of the multiple marketing student organizations engaging in professional development or participating in local and national competitions. The student organizations consistently place well and enjoy the time and support from professor who regularly travel out to cheer them on in their competitions!   

This focus on learning both inside and outside the classroom has earned the entire UNIBusiness Department of Marketing and Entrepreneurship a 100% placement rate for the past 2 years.

Latest News & Views


Charlie the dog. I can't adult.
Five iOS Apps for people learning to 'adult'

The anxiety young people have about maturing in their twenties has lead to the word "adulting" becoming quite popular. It's a useful, albeit somewhat glib, catch-all term for taking care of yourself. Doing your laundry? Adulting. Scrambling an egg? Adulting. In truth, the real sign of adulthood is living a life that's within your control, and for that, there are several iOS apps to help. With these five apps, anyone can "adult" -- or at least fake it when they need to. 

 

3 weeks 1 day ago
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5 highly effective Gmail tools you should be using but probably aren't

Do you use Gmail for your business or personal email correspondence? Do you want to improve your email experience, rather than rely on Google's standard email interface? Thanks to developers within the email productivity space, there are a growing number of productivity apps available for Gmail users. Following are five powerful Gmail productivity tools to consider adding to your email routine:

3 weeks 4 days ago
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UNI releases new COVID-19 dashboard

The University of Northern Iowa today begins its release of COVID-19 test results. This routinely updated aggregate data, shared in a way that protects individuals’ privacy, is available here. The dashboard will be updated each Friday and Monday. “Timely, accurate information is a powerful tool for fighting COVID-19, and we believe everyone in the community deserves to have access to it as we work together to stop this virus,” said President Mark A. Nook.

4 weeks 9 hours ago
university of northern iowa students in Transamerica Data and Intelligence lab
New UNI business college course mixes marketing and entrepreneurship

A new class at UNI's business college is allowing students to create a business and drive revenue. Called Marketing Strategy in Practice, the course integrates education with practice and strengthens the department's marketing and entrepreneurship focus.

1 month 1 week ago
UNI MBA students present at capstone conference in 2017
UNI's MBA program seeking potential clients

University of Northern Iowa MBA program is seeking clients for student capstone experience. This course is the comprehensive application of the MBA curriculum in a strategic context.

2 months 1 hour ago