Customer-focused education at its finest.

With millions of brands at-home and even more abroad, businesses need marketing professionals now more than ever to help them stand out from the crowd. Products, long before they become commercially available, rely on marketers to understand customer wants and needs and to help develop the where, when, and how the product will be sold. Marketing offers an in-demand career looking for creative solutions to business and customer demands.

In the UNIBusiness Department of Marketing, there is as much a focus on development inside the classroom as outside of it. Inside the classroom, you will learn key practices and strategies through simulations and real-world applications. Outside the classroom, you can join any of the multiple marketing student organizations engaging in professional development or participating in local and national competitions. The student organizations consistently place well and enjoy the time and support from professor who regularly travel out to cheer them on in their competitions!   

This focus on learning both inside and outside the classroom has earned the entire UNIBusiness Department of Marketing a 100% placement rate for the past 2 years.

Latest News & Views


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Did You Know you Can Create Polls in Zoom?

If you’re prepared for each meeting with an agenda and/or classroom instruction and you’d like to take a poll, simply set one up prior to the meeting directly in Zoom. It’s easy to do and you’re able to share the results with participants during the meeting and download the results.

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How to Look Like a Rockstar in Zoom

Zoom has become the virtual meeting platform of choice for thousands of people due to the COVID-19 pandemic. If you’re new to Zoom, or virtual meetings in general, the idea of online meetings can be overwhelming for us who’ve never worked or taken classes from home.

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How to Successfully Lead an Effective Team of Newly Remote Workers

COVID-19 is forcing us to make organizational adjustments that are outside of the comfort zone for some. Although it’s been reported that 43 percent of employees work remotely with some frequency, leading a team of employees from afar can feel daunting, especially if those employees are new to working from home. 

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UNI AAF students win Best in Show at 2020 ADDY Awards

The University of Northern Iowa student chapter of the American Advertising Federation (AAF) won three awards at the annual Cedar Valley Addy awards show (Student Best in Show and two Gold Addys) last month. The group earned the hardware thanks to its “Get Dogged” campaign, which it created for the annual National Student Advertising Competition (NSAC) last year. 

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