Customer-focused education at its finest.

With millions of brands at-home and even more abroad, businesses need marketing professionals now more than ever to help them stand out from the crowd. Products, long before they become commercially available, rely on marketers to understand customer wants and needs and to help develop the where, when, and how the product will be sold. Marketing offers an in-demand career looking for creative solutions to business and customer demands.

In the UNIBusiness Department of Marketing and Entrepreneurship, there is as much a focus on development inside the classroom as outside of it. Inside the classroom, you will learn key practices and strategies through simulations and real-world applications. Outside the classroom, you can join any of the multiple marketing student organizations engaging in professional development or participating in local and national competitions. The student organizations consistently place well and enjoy the time and support from professor who regularly travel out to cheer them on in their competitions!   

This focus on learning both inside and outside the classroom has earned the entire UNIBusiness Department of Marketing and Entrepreneurship a 100% placement rate for the past 2 years.

Latest News & Views


UNI MBA students present at capstone conference in 2017
UNI's MBA program seeking potential clients

University of Northern Iowa MBA program is seeking clients for student capstone experience. This course is the comprehensive application of the MBA curriculum in a strategic context.

2 weeks 3 days ago
PastimeU mobile app
Panther power represented at annual entrepreneurship challenge

University of Northern Iowa 2019 alumnus Jacob Smith and quantitative economics major Cole Wetzel have been selected as one of the Top 25 Finalist teams for the Schultz Entrepreneurship Challenge as part of e-Fest 2020, a three-day competition awarding a total of $250,000 in prize money.

1 month 6 days ago
UNI Student Entrepreneur
UNI strengthens commitment to entrepreneurship with department of marketing name change

The University of Northern Iowa announced a change to the name of its marketing department to reflect long-held entrepreneurial values that in recent years have surged in popularity for current and prospective students. The new name, the Department of Marketing and Entrepreneurship, was approved by the Board of Regents at a June 4 meeting and both reflects and legitimizes the department's commitment to teaching the mindset, values and strategies of entrepreneurs.

1 month 2 weeks ago
UNI Entrepreneur Rob Sales
UNI student spreads joy one doughnut at a time

Robert Sales arrived at UNI knowing he wanted to be an entrepreneur. The Pella native’s business instincts had been apparent since he was a first-grader who won a contract mowing vacant lots in his neighborhood. At UNI, Sales focused on the food industry, launching a food truck business and then, with help from professors and mentors, narrowed his focus to selling mini doughnuts. 

2 months 3 weeks ago
UNI Business alumna Becca Flynn Kettman
UNIBusiness alumna tackles sustainability issues on national scale

With a UNIBusiness education as a base, Becca Flynn Kettman (Marketing ’14) has been serving a larger purpose in her career track — working to improve and preserve our planet. Kettman is a fellow with the U.S. Environmental Protection Agency’s Office of Ground Water and Drinking Water in Cincinnati, Ohio. 

3 months 4 weeks ago