Advertising & Digital Media Major

Dynamic, exciting, innovative, and that’s just day one of class

Advertising and digital marketing careers are equal parts science and art, ingenuity, and creativity, human nature, and the nature of business. Here, you’ll use data, reports, web analytics, search, and more tools to meet consumers where they spend their time. You’ll learn how to best engage them, how to tell them a brand story and win them over. More and more consumers are living in a handheld world where scrolling is fast. So, how do you help a company get noticed? What can you do across social media platforms? Are they watching streaming or actually reading a magazine? As an advertising and digital marketing expert, you’ll be in the driver’s seat to plan and make decisions to connect with consumers every single day.

This major puts you in real-world marketing situations, combining a solid business foundation with innovative, creative media strategy. With business intelligence and consumer insights, you’ll launch companies, brands, and products, determine ideal messaging, and manage campaigns in a digital-first universe. 

Student discussing class project


for marketing managers according to U.S. World & News Report (2021)



Our graduates' marketing knowledge and professional skills help them consistently and quickly find jobs after graduating. 



is expected for advertising, promotions and marketing managers from 2019 to 2029, faster than the average for all occupations.


Find out More About Advertising & Digital Media

Tell us more and we'll send information on how you can succeed with an advertising and digital media degree from the David W. Wilson business college.

Google Analytics

Discover the Advertising Degree at the University of Northern Iowa

Advertising and digital media students using virtual reality headset
Explore Advertising & Digital Media at UNI

Advertising & Digital Media Careers

From Wall Street to Main Street, advertising and digital marketers communicate product news that engages consumers and grows a company. Innovative, creative, digital marketers are in demand everywhere, and with technology constantly evolving, these careers offer exciting opportunities to continuously develop new skills and expand knowledge. Typical recent Advertising and Digital Media grads step into these roles:

Typical entry-level job titles for graduates in Advertising and Digital Media include:

  • Search Engine Marketing Account Manager
  • Marketing Automation Consultant
  • Social Media Strategist
  • Social Media Manager
  • User Experience Designer
  • Account Executive
  • Media Buyer
  • Media Strategist
  • Advertising Manager

Advertising & Digital Media Courses

With strong digital marketing skills combined with solid business knowledge in accounting, economics, finance and management, you'll stand out among the competition. Your Advertising and Digital Media marketing emphasis courses include:​

  • Principles of Marketing
  • Consumer Behavior
  • Marketing Research
  • Marketing Strategy
  • Advertising and Promotion
  • Digital Advertising 
  • Entrepreneurship
  • Advertising Campaign Development
  • Marketing Internship

‌Four-Year Plan



Top Employers

Our graduates are in demand! Whether you want to enter the agency world and create the next Superbowl ad or lead media strategy in-house you’ll be getting the business knowledge and professional skills to succeed at UNI’s College of Business. 

Here are a few of the companies where our advertising and digital media alumni work:

  • AEGON | Transamerica
  • Coca-Cola Bottling Company
  • Enterprise
  • John Deere
  • Lincoln Savings Bank
  • Meredith Corporation
  • ‌Mudd Advertising
  • Pella Corporation
  • Principal Financial Group
  • Spinutech
  • Target Stores
  • Wells Fargo


Beyond the Classroom

American Advertising Federation

Our mission is to build a vibrant and engaged community of students passionate about advertising. Each year, students work on real client projects as part of AAF + UNI. You’ll work with a major corporate client to create an integrated marketing campaign and compete in the National Student Advertising Competition (NSAC). Students have worked on clients including Pizza Hut, Snapple, and Ocean Spray. In September, students from 200 chapters nationwide receive a case study outlining the client company’s campaign objectives, history of the product and their current advertising situation. Our team researches the product and its competition, identifies potential problem areas, and collaborates to design a completely integrated marketing campaign for the client. AAF + UNI earned 3rd place at the NSAC in 2015.

Other organizations to check out:

  • American Marketing Association (AMA)
  • Pi Sigma Epsilon (PSE)
  • Global Business Club
  • UNI Entrepreneurs