Advertising & Digital Media Major

Join the fast-paced, exciting world of digital marketing!

As businesses invest more money to gain the attention of consumers on their phones and computers, the demand for professionals who can conduct keyword research, develop a social media strategy and use web analytics only increases.

The Advertising and Digital Media Marketing emphasis immerses you in real-world digital marketing situations accelerating your ability to make important data-driven marketing decisions. You'll have the digital campaign management skills needed to analyze and execute social media engagement, business intelligence, search engine optimization (SEO), search engine marketing (SEM), web analytics and modern advertising trends. You'll also possess a solid business core in accounting, economics and management that will make you even more valuable in the eyes of employers.

Student discussing class project


for marketing managers according to U.S. World & News Report (2021)



Our graduates' marketing knowledge and professional skills help them consistently and quickly find jobs after graduating. 



is expected for advertising, promotions and marketing managers from 2019 to 2029, faster than the average for all occupations.


Find out More About Advertising & Digital Media

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Discover the Advertising Degree at the University of Northern Iowa

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Explore Advertising & Digital Media at UNI

Advertising & Digital Media Careers

From Wall Street to Main Street, marketing is an essential business function to any business. With the increase in mobile technology and business' need to stand out, the demand for creative marketers skyrockets.

Typical entry-level job titles for graduates in Advertising and Digital Media include:

  • Search Engine Marketing Account Manager
  • Marketing Automation Consultant
  • Social Media Strategist
  • Social Media Manager
  • User Experience Designer
  • Account Executive
  • Media Buyer
  • Media Strategist
  • Advertising Manager

Advertising & Digital Media Courses

With strong digital marketing skills combined with solid business knowledge in accounting, economics, finance and management, you'll stand out among the competition. Your Advertising and Digital Media marketing emphasis courses include:​

  • Principles of Marketing
  • Consumer Behavior
  • Marketing Research
  • Marketing Strategy
  • Advertising and Promotion
  • Digital Advertising 
  • Entrepreneurship
  • Advertising Campaign Development
  • Marketing Internship

‌Four-Year Plan



Top Employers

Our graduates are in demand! Whether you want to enter the agency world and create the next Superbowl ad or lead media strategy in-house you’ll be getting the business knowledge and professional skills to succeed at UNI’s College of Business. 

Here are a few of the companies where our advertising and digital media alumni work:

  • AEGON | Transamerica
  • Coca-Cola Bottling Company
  • Enterprise
  • John Deere
  • Lincoln Savings Bank
  • Meredith Corporation
  • ‌Mudd Advertising
  • Pella Corporation
  • Principal Financial Group
  • Spinutech
  • Target Stores
  • Wells Fargo


Beyond the Classroom

American Advertising Federation

AAF + UNI's mission is to build a vibrant and engaged community of students who are passionate about advertising. One way in which they accomplish this is through real-client projects. Each year the AAF + UNI partners with a major corporate client to create an integrated marketing campaign for the National Student Advertising Competition (NSAC). Clients have included Pizza Hut, Snapple and Ocean Spray. Students in over 200 chapters nationwide receive a case study in September outlining the sponsoring company’s campaign objectives, the history of the product and their current advertising situation. Students must research the product and its competition, identify potential problem areas and collaborate to devise a completely integrated marketing campaign for the client. AAF + UNI took 3rd place at the NSAC in 2015.

Other organizations to check out:

  • American Marketing Association (AMA)
  • Pi Sigma Epsilon (PSE)
  • Global Business Club
  • UNI Entrepreneurs