Marketing and Entrepreneurship Faculty Research
We understand the latest consumer and marketing trends
Our faculty have diverse expertise within the marketing profession, from social media marketing to pricing. Their research within the discipline creates new insights and observations.
| Matthew Bunker|
His area of research interests include service failure and recovery, consumer powerlessness, consumer grudge-holding, forgiveness, internet marketing, and customer satisfaction. He has published in the Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Journal of Services Marketing, International Journal of Consumer Studies, International Journal of Business Information Systems, Marketing Management Journal, Journal of Consumer Behaviour, and The Journal of Marketing Development and Competitiveness.
| Dale Cyphert|
Specializing in cross-cultural rhetorical theory, Cyphert's research focuses primarily on variations in decision-making norms across cultures and socio-economic levels. Current projects include the definition and development of communication competence in business organizations, methods of improving team communication behaviors, and the intersection of rhetorical theory and complexity science.
| Karthik Iyer|
Supply Chain Collaboration/Capabilities, Supply Chain IT, Sustainability in Supply Chains, Strategic Alliances, Organizational Learning
| K. N. (Raj) Rajendran|
Exploring the structure and meaning of reference price, and its role in brand choice. Understanding consumer price and value perceptions. International dimensions of perceived quality and ad use. Consumer behavior and social media. Learning assurance in education and its uses using the Kano Model to classify attributes.
| Mohammed Rawwas|
His areas of research include consumer and business ethics, cross-cultural studies, and distribution channel analysis. He has published across these areas about forty manuscripts in refereed journals including works in Journal of Business Research, Industrial Marketing Management, Journal of Marketing Education, International Marketing Review, Journal of Business Ethics, Marketing Educational Review, Journal of Marketing Theory and Practice, Journal of Customer Behaviour, International Business Review, Journal of Asian Business, Business Ethics: A European Review, Journal of Education for Business, Journal of Marketing Channels, Journal of Professional Services Marketing, Journal of Consumer Marketing, Journal of Business Strategies, European Journal of Marketing, Journal of Direct Marketing, Journal of Promotion Management, Health Marketing Quarterly, Journal of Hospital Marketing, and a book chapter in Marketing and Entrepreneurship: Conceptual Foundations and Research Opportunities, New York: Greenfield Press. His contributions have also appeared in Pharmaceutical Marketing: Strategy and Cases. His research has been cited by many scholar publications.
| Christine Schrage|
International management and marketing; Entrepreneurship and Micro-credit operations in underdeveloped countries, trade.
| Matthew Wilson|
Digital video analytics; Marketing automation; Social and mobile marketing.
| Gunwoo Yoon|
Social Media Marketing, Attitude and Persuasion, Gamification