Marketing and Entrepreneurship Faculty Research
We understand the latest consumer and marketing trends
Our faculty have diverse expertise within the marketing profession, from social media marketing to pricing. Their research within the discipline creates new insights and observations.
Matt specializes in service marketing and customer service, but always with an eye toward the dark side. What happens when service fails? What makes a customer forgive the company instead of holding a grudge forever? When does a company's customer service interface just make a consumer feel powerless and more angry than ever? What does social media behavior really mean? Does sharing a meme or liking a page on Facebook say more about the company or the consumer's own feelings? How does the customer's own sense of community influence her satisfaction with a product? Matt's research will convince you that providing good customer service is a lot harder than it sounds!
Long before Covid-19 taught the world about supply chain disruptions, Karthik had been studying supply chain resilience and lean. What resources and capabilities, collaborative activities, alliances, and organizational learning practices allow a company's supply chain to survive disruptions, stressors, and black swan events to deliver performance outcomes? His latest project takes a look at disaster response supply chains, relief organizations and service providers -- maybe the most critical supply chains of all -- to figure out what they need to keep relief supplies flowing quickly and effectively.
Hobbies & Interests
Karthik loves traveling and the outdoors. Nature enthusiast, loves going on safaris, and has a special interest in big cats. Other interests include historic places. Reads primarily nonfiction – nature, space, history and current global issues.
One of the department's most productive researchers, Mohammed has looked at consumer and business ethics across a wide range of international and cross-cultural contexts. His current work addresses questions of leadership and managerial values as well: what is the real impact of inclusive leadership on innovation, for instance? How does a religious work ethic or climate affect employees' stress and happiness? How about organizational commitment? Does project success result when leaders strive for authenticity?
Lindi tackles a wide range of topics faced by entrepreneurs: strategy, innovation, collaboration, but she takes them to a new level of difficulty and importance. The importance comes from Lindi's determination to tackle really hard problems, like multinational social enterprise development or solving wicked problems in complex organizations. Her current portfolio of projects brings together multiple community partners to engage successful Black entrepreneurs in the creation of relevant, effective and sustainable entrepreneurship education that expands and replicates their success.
As the College's coordinator of global opportunities, Chris focuses on the hands-on skills involved in international management and marketing. You'll find many of her research reports on the resource pages of the National Association of Small Business International Trade Educators (NASBITE), which prepares both students and trade professionals to sit for the Certified Global Business Professional (CGBP) exam. Getting her own hands dirty characterizes Chris' favorite research, and her student's projects and trips often lead to case studies and articles about supply chain problems, international entrepreneurship, and micro-credit operations in underdeveloped countries.
The department's newest faculty member also focuses on the newest marketing techniques: social media and gamification and their effects on the ways consumers think and decide. The results demonstrate both the complexity of human cognition and the power of digital media to harness that complexity. How could it matter, for example, whether you ask customers to rate their choices with an "X" or a checkmark? What difference would it make if social media ads were delivered on a sunny or a cloudy day? Turns out to be quite a lot, along with a lot of other fascinating things we've forgotten to notice like avatar appearance, emoji choices, and multitasking.