Marketing Management Major
Over the next ten years, the need for marketing managers is expected to grow. And, the larger the organization the greater the need to make sure that marketing supports the organization’s goals both domestically and abroad. Our reliance on technology has increased the need for organizations in all industries to strategize how their products are priced, placed and promoted throughout the world.
A marketing management degree from UNI will give you the education and experience needed to develop successful marketing campaigns for a wide range of organizations, small to large, domestic to global. You will also be prepared to work domestically with international business clients or pursue marketing employment abroad.
Marketing management jobs are expected to grow above the national average for the next 10 years according to the Bureau of Labor Statistics (2021).
Our graduates are prepared to meet the growing demand for marketing and management skills (2020).
According to the Bureau of Labor Statistics for Marketing Managers (2020)
Find out More About Marketing Management
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Careers in Marketing
The world’s largest and most progressive businesses rely on marketers to increase brand awareness and sales of their product or services domestically and internationally. Typical careers for graduates with a marketing management degree include:
- Brand Manager
- Promotions Manager
- International Marketing Manager
- Sports Marketing Account Manager
- Product Manager
- Digital Marketing Manager
- Content Marketing Manager
- Market Research Analyst
- Media Buyer
- Meeting, Convention and Event Planners
- Marketing Communications Specialist
- Marketing Coordinator
- Chief Marketing Officer
Marketing Management Courses
A marketing management degree from UNI Business provides the skills needed to implement successful marketing strategies immediately upon graduation for domestic and international markets. You'll put theory into practice to prepare for the competitive challenges of the global marketplace through specific courses and internship opportunities.
- Principles of Marketing
- Consumer Behavior
- Marketing Research
- Marketing Strategy
- New Product Management
- Global Marketing
- Retail Marketing
- Global Trade Practices
- Value-Based Pricing
- Distribution and Logistics
All organizations need marketing expertise to meet their organizational goals. Our Marketing graduates are recruited by large and small organizations throughout Iowa and beyond. Here are a few of the employers hiring our Marketing graduates.
- ABC Supply Co
- AEGON | Transamerica
- Atlantic Coca-Cola Bottling Company
- Cerner Corporation
- Cottingham & Butler
- Deus Ex Marketa
- Eden Mutual Insurance
- ICAN, Inc.
- John Deere
Beyond the Classroom
Shape your leadership skills and have some fun by joining a student organization.
The University of Northern Iowa American Marketing Association is the premier student organization for all students interested in marketing and is well-respected by business professionals across the Midwest. As a UNI AMA member, you’ll have access to the latest career information, attend networking events with potential employers or recruiters and increase your social interaction with other students who are interested in the same career paths.
Grow your marketing and advertising skills by joining the American Advertising Federation. AAF-UNI is dedicated to providing our members with professional opportunities and experiences that incite a passion for advertising and the advertising industry!