Sales Management Major

It’s not selling, it’s problem-solving

If friends and family tell you that you’re a “people person,” you could be the next greatest sales leader. Today, sales isn’t about selling; it’s about being an advisor, a problem solver, someone who helps a business’ realize their dreams, who sees a customer’s vision and finds creative solutions to make it happen. Along the way, you’ll become a trusted advisor, a knowledge expert, and you’ll develop genuine relationships and lifetime friendships. 

UNI’s Marketing degree in Sales Management prepares you for a career in business-to-business sales and marketing. It is focused on building fundamental marketing knowledge while also developing the soft skills needed to forge real relationships. These skills include listening, storytelling, problem solving, customer service and collaboration, to name a few. You’ll be prepared for a career with a high-income potential where you continuously build and grow your skills and experience a flexible work environment. For inventive thinkers who are inspired to help a brand, product or business grow while helping people, a sales management major is calling.

Sales professionals shaking hands

Median Salary

According to the Bureau of Labor Statistics for Sales Managers (2020).


Job Growth

Sales Manager jobs are expected to grow at the national average for the next 10 years according to the Bureau of Labor Statistics (2021).

Top 20

Desired Skill

Selling techniques was in the top 20 of skills requested by Des Moines employers in job postings 2019-2021. (Emsi)


Find out More About Sales Management

Tell us more and we'll send information on how you can succeed with a sales management degree from the David W. Wilson business college.

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Sales Management Careers

The Marketing degree in Sales Management is for those who would like to pursue a career in business-to-business professional customer relations and service. You’ll develop the skills to supervise, hire, select and train sales representatives, coach a team and manage products, brands and sales within regions of the country or internationally. Potential careers with a Marketing degree in Sales Management include:

  • Sales and Marketing Manager
  • Account Manager
  • Customer Service Manager
  • Sales Representative
  • Product Manager
  • Business Development Manager
  • Customer Relationship Manager​


Sales Management Courses

The Marketing degree in Sales Management provides a wide range of courses that build business and marketing knowledge and develop a key set of soft skills then ensure you have the selling techniques to be successful. These courses include:

  • Consumer Behavior
  • Marketing Research
  • Marketing Strategy
  • Personal Selling
  • Business to Business Marketing
  • Sales Management
  • Services Marketing
  • Retail Management
  • Entrepreneurship
  • Value Based Pricing
  • Marketing Internship

‌Four-Year Plan


Top Employers

Our graduates are in demand! Whether you want to become a sales representative or build relationships as an account manager, you’ll be getting the business knowledge and professional skills to succeed at UNI’s College of Business. 

Here are a few of the companies where our sales management alumni work:

  • AEGON | Transamerica
  • Aerotek
  • Coca-Cola Bottling Company
  • Cargill
  • Cerner Corporation
  • Citrix
  • Cottingham & Butler
  • Enterprise
  • John Deere
  • Meredith Corporation
  • Mudd Advertising
  • Northwestern Mutual
  • Pella Corporation
  • Principal Financial Group
  • Target Store
  • TrueNorth Companies L.C.
  • US Bank
  • Wells Fargo


Management Features

Beyond the Classroom

Shape your leadership skills and have some fun by joining a student organization.

UNI Pi Sigma Epsilson

The University of Northern Iowa Pi Sigma Epsilon is the premier fraternity for students interested in Sales Management and is well-respected by business professionals across the Midwest. As a Pi Sigma Epsilon member, you’ll have access to the latest career information, attend networking events with potential employers or recruiters and increase your social interaction with other students who are majoring in marketing and sales management.

UNI AMA club

UNI American Marketing Association (AMA) is an organization for all students, especially those interested in careers in marketing, advertising, promotion, sales, retailing, marketing management and international marketing. We are determined to prepare you for the professional world