As we close out the semester, I encourage you to take a moment to reflect on the successes you’ve achieved, big and small. Whether it was inspiring students in the classroom, mentoring them outside of it, helping organizations be more effective or making progress on projects that strengthen our college and our state, your work truly matters.

The holiday season is a time to celebrate those accomplishments and recharge for the year ahead. I’ll be doing my part by baking cookies, and lots of them, along with a little sourdough bread! While I’m confident I’ll never make it to the Holiday Baking Championship (trust me, no one’s giving me a trophy), I hope you find your own ways to enjoy time with family and friends and savor the season.

Thank you for all you do to make the Wilson College of Business a place of excellence and opportunity. Wishing you joy, rest and a fresh start in the new year!

I look forward to seeing you at the Holiday Soup Luncheon on Monday as we kick off this holiday season!

Leslie K. Wilson
Dean

The search for the next dean has started! Share the search announcement with qualified applicants in your networks. Please also thank the following people who said “yes” to the request from Provost Herrera to serve on the search committee.

Academic Affairs

Colleen Mulholland, Dean, College of Education – Committee Chair

Faculty
Betsy Ratchford, Management
David Deeds, Accounting
Matthew Wilson, Marketing & Entrepreneurship
Ronnie Chen, Finance
Shahina Amin, Economics

Heads
Alicia Rosburg, Economics
Brett Olsen, Finance
Drew Conrad, Exec Director, BCS
Joey Miller, Marketing & Entrepreneurship

P&S
Bruce Bowler, Administrative Assistant
Christy Ryken, Director, SMS
James Prier, Academic Advisor
Tyler Hospodarsky, Assistant Director of Development

Students
Myo Aung, Finance
Nicole Luong, Accounting

All faculty and staff will have opportunities to engage in the process and provide feedback to the search committee. Again, please thank these colleagues for volunteering for this important committee.

Placement by Major

Goal: College 3-Year Rolling Average >= 95%

As the job market becomes increasingly competitive, our graduates may face greater challenges in securing employment. Please continue to promote internship opportunities for all students and encourage graduating seniors to begin their job search as early as possible.

Marketing & Entrepreneurship

Faculty and students in the Marketing and Entrepreneurship Department continue to explore and break new ground in the constantly evolving field of marketing through research and community impact.

Among these contributions, Matthew Bunker explored the unique stresses that people felt during the pandemic by examining the memes we shared during that period and the coping mechanisms we illustrated through our use of memes. Karthik Iyer was part of a team that extended contingency theory to explore the components that make up an agile supply chain operation, based on examining the factors of supply uncertainty and product complexity. Gunwoo Yoon led a team that performed a meta-analysis regarding the gamification of advertising.

Intellectual Contributions 4-1-24 through 3-31-25
Published Marketing & Entrepreneurship Faculty Contributions

• Bunker, M. (2025). Primary and secondary coping behaviors portrayed by memes in response to the stresses induced by the COVID-19 pandemic. Qualitative Marketing Research.
• Srivastava, P., Iyer, K.N.S., Chu Y., Rawwas, M. (2025), Agility in supply chains and operational performance outcomes: investigating the contingent influence of supply uncertainty and product complexity. Journal of Advances in Management Research. 22(3).
• Yoon, G., Lee, J., & Chen, W. F. (2025). The Gamification of Advertising: A Meta-Analysis. Journal of Current Issues & Research in Advertising, 1–21.
• Yoon, G., Li, C., Liu, J., North, M., Ji, Y., & Hong, C. (2024). Facebook likes and corporate revenue: testing the consistency between attitude and behavior. International Journal of Advertising, 43(8), 1392–1415.

These publications provide an ongoing snapshot of the wide breadth of scope that exists within the profession of marketing, and our department’s efforts in capturing this breadth through research reflect a formidable and forward-thinking department. Thanks to all.

Joseph Miller
Marketing and Entrepreneurship Head and Associate Professor

Birthdays:

• December 14 — Arti Mann
• December 23 — Michelle Hovenga
• January 3 — Leslie Wilson
• January 7 — Cathi Bowler
• January 17 — Brianne Anderson
• January 19 — Betsy Ratchford
• January 20 — Tom Collins

Celebration Station is opt-in only. If you want to be included, let your supervisor know.

ICYMI

In case you missed it, here are the InsideUNI business articles, November 10 through December 5!

Three UNI employees honored in Waterloo-Cedar Falls Courier’s “20 Under 40”

Iowa Lt. Gov. Cournoyer visits UNI facilities to highlight innovation and workforce development

Nearly 100 Brazilian students find their fit at UNI

UNI Foundation Raises $29.28M in FY25

UNI John Pappajohn Entrepreneurial Center launches holiday market showcasing student small businesses

Submit suggestions for the next Wilson Wire monthly newsletter by emailing wilson.wire@uni.edu.